//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Markenführung
10,119
Brand management
10,117
Consumer behaviour
5,929
Konsumentenverhalten
5,928
Brand image
5,436
Markenimage
5,436
Brand
3,559
Markenartikel
3,477
Beziehungsmarketing
2,046
Relationship marketing
2,046
Social Web
1,418
Online-Marketing
1,229
Internet marketing
1,227
Werbewirkung
903
Advertising effects
902
Marketing management
862
Marketingmanagement
859
Intermediate goods
745
Vorleistungen
745
Luxury goods
608
Luxusgüter
608
Corporate reputation
577
Firmenimage
576
Customer satisfaction
566
Kundenzufriedenheit
566
Advertising
538
Brand loyalty
538
Theorie
522
Theory
522
Werbung
515
HR marketing
503
Personalmarketing
503
Einzelhandel
494
Retail trade
494
Emotion
484
USA
471
United States
466
Markentreue
452
International marketing
381
more ...
less ...
Online availability
All
Undetermined
1,038
Free
107
Type of publication
All
Article
Book / Working Paper
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
1,418
Aufsatz im Buch
180
Book section
180
Case study
17
Fallstudie
17
Conference paper
10
Konferenzbeitrag
10
Festschrift
2
Reprint
2
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
1,407
German
11
Author
All
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Fernandes, Teresa
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
Kim, Hye-yŏng
4
more ...
less ...
Published in...
All
Journal of business research : JBR
104
The journal of brand management : an international journal
56
The journal of product & brand management
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
more ...
less ...
Source
All
ECONIS (ZBW)
1,418
Showing
81
-
90
of
1,418
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
What should companies do to improve brand awareness through Instagram? : the lens of signalling theory
Suryani, Tatik
;
Fauzi, Abu Amar
;
Nurhadi, Mochamad
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 247-279
Persistent link: https://www.econbiz.de/10013531189
Saved in:
82
Don't exclude me : being excluded in a brand community owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
83
Impact of employer value proposition and social media use on the intention to apply for a job in the IT industry of Cietnam
Quoc Trung Pham
;
Duy Anh Vo
- In:
The South East Asian journal of management
16
(
2022
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014261265
Saved in:
84
Tourism co-creation in place
branding
: the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
85
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
86
Engagement of nonprofit organizations' followers on Instagram
Elvira-Lorilla, Teresa
;
Garcia-Rodriguez, Inigo
; …
- In:
Nonprofit management & leadership
34
(
2024
)
4
,
pp. 979-992
Persistent link: https://www.econbiz.de/10014565128
Saved in:
87
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
88
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
89
Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale
Mandliya, Anshul
;
Pandey, Jatin
;
Hassan, Yusuf
;
Behl, …
- In:
International studies of management & organization : ISMO
54
(
2024
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10014575128
Saved in:
90
Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai
;
Maslowska, Ewa
;
Araujo, Theo
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 296-306
Persistent link: https://www.econbiz.de/10014575276
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->