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~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Markenführung
10,590
Brand management
10,588
Consumer behaviour
6,029
Konsumentenverhalten
6,028
Markenimage
5,558
Brand image
5,552
Brand
3,695
Markenartikel
3,619
Beziehungsmarketing
2,073
Relationship marketing
2,073
Social Web
1,433
Intermediate goods
1,327
Vorleistungen
1,327
Online-Marketing
1,241
Internet marketing
1,239
Werbewirkung
925
Advertising effects
923
Marketing management
898
Marketingmanagement
897
Theorie
855
Theory
853
Luxury goods
619
Luxusgüter
619
Corporate reputation
615
Firmenimage
614
USA
573
Customer satisfaction
568
Kundenzufriedenheit
568
United States
568
Advertising
547
Personalmarketing
547
Brand loyalty
546
HR marketing
543
Werbung
527
Einzelhandel
512
Retail trade
511
Emotion
488
Markentreue
460
International marketing
396
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Undetermined
1,041
Free
117
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Article
1,418
Book / Working Paper
15
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Aufsatz in Zeitschrift
Lehrbuch
Working Paper
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1,420
Aufsatz im Buch
180
Book section
180
Hochschulschrift
35
Graue Literatur
24
Non-commercial literature
24
Collection of articles of several authors
22
Sammelwerk
22
Case study
21
Fallstudie
21
Thesis
21
Aufsatzsammlung
19
Konferenzschrift
13
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12
Conference paper
10
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10
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8
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7
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3
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2
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2
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2
Sammlung
2
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1
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1
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1
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English
1,418
German
15
Author
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Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Fernandes, Teresa
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
4
Kamboj, Shampy
4
Karjaluoto, Heikki
4
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Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
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1391
Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.
;
Jones, Paul M.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
Saved in:
1392
Building brand loyalty through managing brand community commitment
Hur, Won-moo
;
Ahn, Kwang-ho
;
Kim, Minsung
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009355105
Saved in:
1393
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
1394
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
1395
Media
branding
in a changing world : challenges and opportunities 2.0
Chan-Olmsted, Sylvia M.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009127900
Saved in:
1396
Digital work : self-
branding
and social capital in the freelance knowledge economy
Gandini, Alessandro
- In:
Marketing theory
16
(
2016
)
1
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011494991
Saved in:
1397
Usage of social media in city marketing : a research on 30 metropolitan municipalities in Turkey
Gümüş, Niyazi
- In:
Emerging Markets Journal : EMAJ
6
(
2016
)
2
,
pp. 30-37
Persistent link: https://www.econbiz.de/10011591886
Saved in:
1398
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
1399
The one thing you must get right when building a brand
Barwise, Patrick
;
Meehan, Sean A.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 80-84
Persistent link: https://www.econbiz.de/10008779302
Saved in:
1400
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
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