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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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International journal of sports marketing & sponsorship
21
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ECONIS (ZBW)
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1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
3
Taking fan engagement to a new level : assessing sports consumer interest in virtual environments and Web3 activations
Schlimm, Joern
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 928-949
Persistent link: https://www.econbiz.de/10014430857
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4
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
5
Stakeholders' "voice" through social media : the case of corporate social responsibility in sport
Mamo, Yoseph Z.
;
Anagnostopoulos, Christos
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1002-1020
Persistent link: https://www.econbiz.de/10014430861
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6
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
Saved in:
7
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
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8
The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
Saved in:
9
The influence of technological interactivity and media sociability on sport consumer value co-creation behaviors via collective efficacy and collective intelligence
Lee, Younghan
;
Kim, Dae-eun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 18-40
Persistent link: https://www.econbiz.de/10012797833
Saved in:
10
The effects of high-tech cameras on sports consumers' viewing experiences : the moderating role of sports involvement
Jang, Wonseok
;
Kim, Young Jun
;
Chang, Kyungro
;
Kim, Taehee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10012797838
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