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~subject:"Social web"
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Search: subject:"intimacy"
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Social web
Intimacy
32
Relationship marketing
32
Beziehungsmarketing
31
Consumer behaviour
30
Konsumentenverhalten
30
intimacy
23
Service quality
19
Dienstleistungsqualität
17
Customer satisfaction
14
Brand management
13
Kundenzufriedenheit
13
Markenführung
13
Intimacy (Psychology)
11
Brand image
10
Confidence
10
Markenimage
10
Social Web
10
Vertrauen
10
Brand
7
Internet marketing
7
Markenartikel
7
Online-Marketing
7
Social relations
7
Soziale Beziehungen
7
customer intimacy
7
Brand intimacy
6
Emotion
6
Gender
6
Intimsphäre
6
Trust
6
Lieferantenmanagement
5
Love
5
Sexuality
5
Supplier relationship management
5
Customer intimacy
4
Family
4
Robot
4
Roboter
4
Viral marketing
4
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5
Free
4
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Article
9
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1
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9
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1
Graue Literatur
1
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1
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1
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English
10
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All
Atmaja, Ferry Tema
1
Chang, Kai-chun
1
Chou, Huey-wen
1
Cocker, Hayley
1
Daunt, Kate L.
1
Davies, Clare
1
Gautam, Vikas
1
Guttena, Revanth Kumar
1
Hwang, Johye
1
Kets de Vries, Manfred F. R.
1
Kim, Do Yuon
1
Kim, Hye Young
1
Kim, Hye-Young
1
Kim, Sahangsoon
1
Lee, Fu-Yu
1
Lee, Jong-Ho
1
Lee, Sung Won
1
Lin, Yu-hsun
1
Mann, Alana
1
Mardon, Rebecca
1
Park, Minjung
1
Sharma, Vikram
1
Song, Ji Hee
1
Wang, Tien
1
Wu, Cedric Hsi-Jui
1
Zhang, Ying
1
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Faculty & research / Insead : working paper series
1
Health marketing quarterly
1
International journal of services technology and management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
2
Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns : a qualitative application of the health belief model
Davies, Clare
;
Mann, Alana
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10014422204
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
5
Dawn or dusk? : will virtual tourism begin to boom? : an integrated model of AIDA, TAM, and UTAUT
Zhang, Ying
;
Hwang, Johye
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 991-1005
Persistent link: https://www.econbiz.de/10014633819
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
Examining customer engagement and brand
intimacy
in social media context
Wang, Tien
;
Lee, Fu-Yu
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
Saved in:
8
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
9
Effects of personalized e-mail messages on privacy risk : moderating roles of control and
intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
10
Investigating Facebook and Google usage in Taiwan's college students
Chou, Huey-wen
;
Chang, Kai-chun
;
Lin, Yu-hsun
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 201-218
Persistent link: https://www.econbiz.de/10009791696
Saved in:
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