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~subject:"Sponsoring"
~subject:"Sportler"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Handbuch"
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Sponsoring
Sportler
Sports marketing
1,618
Sportmarketing
1,616
Professional sports
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820
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696
Sports
692
Consumer behaviour
646
Konsumentenverhalten
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399
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390
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390
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355
Brand management
292
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292
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169
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Sport policy
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10
Cornwell, T. Bettina
10
Koronios, Konstantinos
10
Nufer, Gerd
10
Biscaia, Rui
9
Ko, Yong Jae
7
Bühler, André W.
6
Grohs, Reinhard
6
Woisetschläger, David
6
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
O'Reilly, Norm
5
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5
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5
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4
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4
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4
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4
Kunkel, Thilo
4
Reisinger, Heribert
4
Santos, Manuel Alonso dos
4
Schönberner, Jan
4
Weeks, Clinton S.
4
Arai, Akiko
3
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3
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3
Gee, Sarah
3
Gröppel-Klein, Andrea
3
Hill, Brad
3
Itani, Maher N.
3
Kaplanidou, Kyriaki
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International journal of sport management and marketing : IJSMM
45
International journal of sports marketing & sponsorship
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
European Sport management quarterly : ESMQ
31
Journal of sport management : the official journal of the North American Society of Sport Management
31
Sport management review
28
Journal of business research : JBR
21
European journal of marketing : EJM
11
The journal of business & industrial marketing
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
Journal of strategic marketing
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Sport, Business and Management : an international journal ; SBM
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of sport finance
5
Journal of marketing communications
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of sports economics
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Strategies in sports marketing : technologies and emerging trends
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
International journal of advertising : the review of marketing communications
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of retailing and consumer services
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
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ECONIS (ZBW)
444
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444
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1
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
2
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
3
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Boyland, Emma
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
4
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
5
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
6
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
7
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
8
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
9
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
10
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
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