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~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Sponsoring
Sports economics
World
Sports marketing
1,368
Sportmarketing
1,366
Professional sports
751
Profisport
751
Sport
645
Sports
642
Consumer behaviour
620
Konsumentenverhalten
620
Sport organization
369
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369
Football
367
Fußball
367
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357
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357
Sponsorship
299
Brand management
261
Markenführung
261
Brand image
211
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211
Beziehungsmarketing
155
Relationship marketing
155
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135
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135
Advertising effects
117
Werbewirkung
117
Sport policy
116
Sportpolitik
116
Social Web
103
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103
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98
Team
98
Athletes
97
Ball game
97
Ballsport
97
Sportler
97
Sportökonomik
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Internet marketing
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Aufsatz in Zeitschrift
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410
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Jensen, Jonathan A.
11
Cornwell, T. Bettina
10
Koronios, Konstantinos
10
O'Reilly, Norm
8
Biscaia, Rui
7
Breuer, Christoph
7
Koenigstorfer, Joerg
6
Ratten, Vanessa
6
Dimitropoulos, Panagiotis
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Ntasis, Lazaros
5
Pawlowski, Tim
5
Woisetschläger, David
5
Woratschek, Herbert
5
Bouchet, Adrien
4
Carrillat, François A.
4
Cobbs, Joe
4
Dalakas, Vassilis
4
Dickson, Geoff
4
Rumpf, Christopher
4
Santos, Manuel Alonso dos
4
Schönberner, Jan
4
Séguin, Benoit
4
Weeks, Clinton S.
4
Zhang, James J.
4
Adair, Daryl
3
Backhaus, Christof
3
Bee, Colleen
3
Boronczyk, Felix
3
Chanavat, Nicolas
3
Cobbs, Joe B.
3
Dees, Windy
3
Desbordes, Michel
3
Eddy, Terry
3
Forrest, David
3
Gee, Sarah
3
Heere, Bob
3
Itani, Maher N.
3
Kelly, Sarah J.
3
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International journal of sport management and marketing : IJSMM
45
International journal of sports marketing & sponsorship
39
Journal of sport management : the official journal of the North American Society of Sport Management
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
European Sport management quarterly : ESMQ
31
Sport management review
25
Journal of business research : JBR
21
European journal of marketing : EJM
11
The journal of business & industrial marketing
10
International journal of sport finance
9
Sport, Business and Management : an international journal ; SBM
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of sports economics
5
Applied economics
4
European journal of operational research : EJOR
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Services marketing quarterly
3
Asian economic policy review : AEPR
2
Business horizons
2
Journal for global business advancement : JGBA
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
The marketing review
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Bulletin of economic research
1
Business and Economic Research : BER
1
Cogent business & management
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ECONIS (ZBW)
410
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41
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410
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41
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
42
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
43
Multi-league sports scheduling with different leagues sizes
Li, Miao
;
Davari, Morteza
;
Goossens, Dries
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 313-327
Persistent link: https://www.econbiz.de/10014292960
Saved in:
44
The negative effect of CSR-CSI domain overlap in CSR-linked sport sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
45
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
46
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
47
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
48
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
49
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
50
Clever or foolish? : playing with the rivalry in leveraging sports sponsorships of SMEs
Walzel, Stefan
;
Nowak, Gerhard
- In:
International small business journal : ISBJ
40
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012879621
Saved in:
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