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~subject:"Sponsorship"
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Search: subject_exact:"Testimonialwerbung"
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Subject
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Sponsorship
Celebrity endorsement
805
Celebrity-Werbung
805
Werbewirkung
441
Advertising effects
440
Consumer behaviour
300
Konsumentenverhalten
300
Markenimage
222
Brand image
216
Brand management
209
Markenführung
209
Werbung
125
Advertising
121
Sportler
98
Athletes
95
Social Web
92
Social web
92
Brand
71
Markenartikel
70
Credibility
64
Glaubwürdigkeit
64
Internet marketing
60
Online-Marketing
60
USA
59
United States
58
celebrity endorsement
57
Indien
51
India
50
Sportmarketing
43
Sports marketing
43
Beziehungsmarketing
36
Relationship marketing
36
Deutschland
33
Germany
31
Marketing management
29
Marketingmanagement
29
celebrity
27
China
25
Artists
23
Künstler
23
Reputation
23
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7
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13
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2
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13
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13
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1
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1
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1
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English
13
German
2
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Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Astous, Alain d'
1
Bergvist, Lars
1
Boerman, Sophie C.
1
Carrillat, François A.
1
Chang, Joseph W.
1
Clemente, Sarah
1
Dai, Yue
1
Ding Hooi Ting
1
Dolansky, Eric
1
Doyle, Jason P.
1
Erfgen, Carsten
1
Fantapié Altobelli, Claudia
1
Fu, Lunrui
1
Funk, Daniel C.
1
Greve, Goetz
1
Hofmann, Julian
1
Hussain, Ali
1
Jia, Wufan
1
Johnen, Marius
1
Kilian, Karsten
1
Lauper, Patricia
1
Liu, Jonathan
1
Mantonakis, Antonia
1
Pansari, Anita
1
Pentecost, Robin D.
1
Rehman, Umair
1
Rezvani, Zeinab
1
Roy, Subhadip
1
Schlüschen, Andrea
1
Schnittka, Oliver
1
Taylor, Charles Raymond
1
White, Katherine
1
Willemsen, Lotte M.
1
Wilson, Jonathan A. J.
1
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Journal of promotion management : innovations in planning and applied research
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing letters : a journal of research in marketing
1
Sport management review
1
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
2
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
3
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
4
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
5
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
6
To sponsor or not to sponsor : transgressions are unequally detrimental
Chang, Joseph W.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10011774980
Saved in:
7
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
8
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
9
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
Saved in:
10
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
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