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~subject:"Sport"
~subject:"Sportmarketing"
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Sport
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332
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258
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120
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tennis
72
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3
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3
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3
Shi, Mengze
3
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3
Thrassou, Alkis
3
Vrontis, Demetris
3
Yang, Yupin
3
Zhang, James J.
3
Amanpreet Singh
2
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De Bosscher, Veerle
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Mueller, Steffen Q.
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International journal of sport management and marketing : IJSMM
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
Journal of sports economics
13
Sport management review
13
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport and migration : borders, boundaries and crossings
8
International journal of sport finance
5
European Sport management quarterly : ESMQ
4
International journal of sports marketing & sponsorship
4
IMA journal of management mathematics
3
Journal of promotion management : JPM
3
Journal of the Operational Research Society : OR
3
Applied economics letters
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Atlantic economic journal : AEJ
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Discussion paper series / IZA
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European journal of operational research : EJOR
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of contemporary hospitality management
2
Journal for global business advancement : JGBA
2
Journal of the Operational Research Society
2
New horizons in the economics of sport
2
Services marketing quarterly
2
Sport public relations and communication
2
Tourism economics : the business and finance of tourism and recreation
2
Academia : revista Latinoamericana de administración
1
Agarwal J.D., Aman Agarwal and Yamini Agarwal, 2017, 'Dynamics of Cricket and Cricket Derivatives', December
1
American journal of business : applying research to practice ; AJB
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business horizons
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate reputation review
1
Department of Economics working paper
1
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Economics letters
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
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151
A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Cebula, Richard J.
- In:
The annals of regional science : an international …
51
(
2013
)
3
,
pp. 695-710
Persistent link: https://www.econbiz.de/10010210954
Saved in:
152
The economics of sports
Kahane, Leo H.
(
contributor
);
Shmanske, Stephen
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009548419
Saved in:
153
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
154
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
155
Assessing the effects of sports marketing on stock returns : evidence from the Nippon professional baseball series
Chen, Chun-Da
;
Chen, Chih-Chun
- In:
Journal of sports economics
13
(
2012
)
2
,
pp. 169-197
Persistent link: https://www.econbiz.de/10009531981
Saved in:
156
The globalization of sport and the mass-mediated identity of Hines Ward in South Korea
Jun, Jong Woo
;
Lee, Hyung Min
- In:
Journal of sport management : the official journal of …
26
(
2012
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009540562
Saved in:
157
Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball
Williams, Jo
;
Heiser, Robert
;
Chinn, Susan J.
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10009748199
Saved in:
158
Six Sigma sales and marketing : application to NCAA basketball
Salzarulo, Peter
;
Krehbiel, Timothy C.
;
Mahar, Stephen
; …
- In:
American journal of business : applying research to …
27
(
2012
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009711435
Saved in:
159
Sport consumer motivation : autonomy and control orientations that regulate fan behaviours
Funk, Daniel C.
;
Beaton, Anthony
;
Alexandris, Kostas
- In:
Sport management review
15
(
2012
)
3
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009564431
Saved in:
160
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
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