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Search: subject_exact:"Erlebniswelten-Inszenierung"
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Sport
Event marketing
1,282
Event-Marketing
1,282
Consumer behaviour
289
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289
Deutschland
231
Germany
230
Sportveranstaltung
173
Großveranstaltung
167
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166
Sport event
166
Brand management
153
Markenführung
153
Tourismus
130
Tourism industry
128
Tourismuswirtschaft
128
Tourism
120
Beziehungsmarketing
115
Relationship marketing
114
Veranstaltung
112
Event
107
Tourism marketing
107
Tourismusmarketing
107
Customer satisfaction
91
Holiday behaviour
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Kundenzufriedenheit
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Marketingmanagement
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78
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Theorie
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Brand image
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73
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72
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Drengner, Jan
4
Alexandris, Kostas
2
Cornwell, T. Bettina
2
Fairley, Sheranne
2
Jordan, Jeremy S.
2
Kennelly, Millicent
2
Kiendl, Stephanie C.
2
Lianopoulos, Yannis
2
Newland, Brianna L.
2
Theodorakis, Nicholas D.
2
Thwaites, Des
2
Zanger, Cornelia
2
Ahn, Sungsook
1
Aicher, Thomas J.
1
Andrei, Mădălina
1
Bakhsh, Jordan
1
Bazzanella, Filippo
1
Becker, Christian
1
Bichler, Bernhard Fabian
1
Bouchet, Patrick
1
Bourgeon-Renault, Dominique
1
Chadwick, Simon
1
Chang, Ching-Hung
1
Choi, Yung Kyun
1
Christou, Evangelos
1
Chun, Eunha
1
Church, Anthony G.
1
Corbett, Halley
1
Costa, Carla A.
1
Davou, Konstantina
1
Devine, Adrian
1
Devine, Frances
1
Donne, Keith
1
Drewery, David
1
Duignan, Michael B.
1
Duncan, Mitch J.
1
Everett, Sally
1
Funk, Daniel C.
1
Fyall, Alan
1
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Wissenschaftliche Konferenz Eventforschung <4, 2012, Chemnitz>
1
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International journal of sport management and marketing : IJSMM
6
Sport management review
6
International journal of event and festival management
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
SpringerLink / Bücher
3
European Sport management quarterly : ESMQ
2
Gabler Edition Wissenschaft
2
Markenkommunikation und Beziehungsmarketing
2
Sport, Business and Management : an international journal ; SBM
2
Tourism management perspectives : TMP
2
Aktuelle Entwicklungen im Tourismus
1
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Essentials
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
International sport marketing : issues and practice
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Reihe Sportwissenschaften
1
Revue française du marketing
1
Schriftenreihe Sportökonomie in Forschung und Praxis
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer Gabler Research
1
Tourismus : Beiträge zu Wissenschaft und Praxis
1
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
1
essentials
1
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ECONIS (ZBW)
61
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
3
Experiential effects on mass sport participants' event satisfaction and behavioral intentions : examining sensory, affective, behavioral, intellectual and relational dimensions
Lianopoulos, Yannis
;
Kotsi, Nikoleta
;
Karagiorgos, Thomas
; …
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 270-292
Persistent link: https://www.econbiz.de/10014536010
Saved in:
4
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
5
Leveraging strategies of recurring non-mega sporting events for host community development : a multiple-case study approach
Oshimi, Daichi
;
Yamaguchi, Shiro
- In:
Sport, Business and Management : an international …
13
(
2023
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10014317610
Saved in:
6
How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Duignan, Michael B.
;
Zou, Suiwen
;
Park, Jeongeun
; …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458590
Saved in:
7
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
8
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
9
Collaboration and meta-organisation in event tourism : effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics
Bazzanella, Filippo
;
Bichler, Bernhard Fabian
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209430
Saved in:
10
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
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