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~subject:"Sport event"
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Search: subject:"sport sponsorship"
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Sport event
Sponsoring
44
Sponsorship
43
Sportmarketing
43
Sports marketing
43
Sport
35
Sports
35
Sport sponsorship
30
Consumer behaviour
21
Konsumentenverhalten
21
sport sponsorship
18
Professional sports
17
Profisport
17
Football
16
Fußball
16
Sportveranstaltung
13
Brand image
9
Markenimage
9
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Sport organization
6
Sportorganisation
6
purchase intention
5
Brand
4
Event marketing
4
Event-Marketing
4
Markenartikel
4
Marketing
4
Arbeitsgruppe
3
Athletes
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Führungskräfte
3
Management
3
Managers
3
Marketing management
3
Marketingmanagement
3
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2
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Article
13
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13
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13
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English
13
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Jensen, Jonathan A.
2
Koronios, Konstantinos
2
Takeda, Fumiko
2
Turner, Brian A.
2
Alpert, Frank
1
Cameron, Robyn
1
Cheong, Cherie
1
Cobbs, Joe B.
1
Dimitropoulos, Panos
1
Doyle, Jason P.
1
Fechner, David
1
Filo, Kevin
1
Funk, Daniel C.
1
Hino, Yuta
1
Ireland, Michael
1
Kaplanidou, Kyriaki
1
Kelly, Sarah Jane
1
Kim, Ari
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Leng, Ho Keat
1
Lopes, Evandro Luiz
1
Mangan, John E.
1
Meng-Lewis, Yue
1
Ntasis, Lazaros
1
Pentecost, Robin D.
1
Pillai, Kishore Gopalakrishna
1
Psiloutsikou, Marina
1
Pyun, Do Young
1
Reid, Sacha
1
Santos, Ana Karina
1
Santos, Luiz Silva dos
1
Suenaga, Yuki
1
Thwaites, Des
1
Zervoulakos, Pavlos
1
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European Sport management quarterly : ESMQ
2
Sport management review
2
Business horizons
1
Consumer behavior review : CBR
1
European journal of marketing : EJM
1
International advances in economic research
1
International journal of sport management and marketing : IJSMM
1
Journal of promotion management : JPM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
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1
A systematic literature review of charity sport event sponsorship
Fechner, David
;
Filo, Kevin
;
Reid, Sacha
;
Cameron, Robyn
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
Saved in:
2
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
3
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
4
The impact of postponing the Olympics on stock markets
Suenaga, Yuki
;
Takeda, Fumiko
- In:
International advances in economic research
27
(
2021
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10012797084
Saved in:
5
Market reactions to
sport
sponsorship
announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
6
Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie
;
Pyun, Do Young
;
Leng, Ho Keat
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
Saved in:
7
Advances in
sport
sponsorship
revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Saved in:
8
Sport
sponsorship
: the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
9
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
10
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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