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~subject:"Sportbekleidung"
~subject:"USA"
~type:"article"
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Search: subject_exact:"Sportswear"
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Sportbekleidung
USA
Sportswear
51
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
14
Markenimage
14
Brand management
13
Markenführung
13
United States
12
Sportmarketing
9
Sports marketing
9
Bekleidungsindustrie
5
Brand
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Brand personality
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China
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Clothing industry
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Markenartikel
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Sportartikelbranche
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Sporting goods industry
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Beziehungsmarketing
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Corporate Social Responsibility
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Corporate social responsibility
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Lebensstil
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Lifestyle
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Sport
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Sports
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sportswear
4
Advertising effects
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Brand equity
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Brand loyalty
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Fashion
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Fußball
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International marketing
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Internationales Marketing
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Chi, Ting
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Ko, Eunju
2
Plank, Kevin
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Taks, Marijke
2
Tong, Xiao
2
Afthinos, Yanni D.
1
Angioni, Enrico
1
Apostolopoulou, Artemisia
1
Argue, Evan
1
Azadegan, Arash
1
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1
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1
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1
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1
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1
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1
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1
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1
Chang, Kai-Ming
1
Cheong, Yunjae
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Choi, Hyeonyoung
1
Clark, John S.
1
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1
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International journal of sport management and marketing : IJSMM
5
Journal of fashion marketing and management
3
Asia Pacific journal of marketing and logistics
2
Journal of business research : JBR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics letters
1
Case studies in sustainability management
1
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
1
Consumer behaviour and sustainable fashion consumption
1
Die Betriebswirtschaft : DBW
1
European Sport management quarterly : ESMQ
1
Handbook on ethics and marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
International journal of Islamic marketing and branding
1
International journal of entrepreneurial venturing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of markets and business systems
1
International journal of production research
1
International journal of sports marketing & sponsorship
1
Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora
1
Journal of economics & management strategy : JEMS
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
MIS quarterly executive
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
New developments and approaches in consumer behavior research
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Sports fashion and sustainability : a perfect match?
Kopplin, Cristopher Siegfried
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 891-912
Persistent link: https://www.econbiz.de/10014430854
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2
Expectations of Muslim consumers from the halal sportswear industry
Soygüden, Aydoğan
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10012512806
Saved in:
3
Hummel's digital transformation toward omnichannel retailing : key lessons learned
Hansen, Rina
;
Sia, Siew Kien
- In:
MIS quarterly executive
14
(
2015
)
2
,
pp. 51-66
Persistent link: https://www.econbiz.de/10011290890
Saved in:
4
What consumers want from sportswear? : an anatomy of consumer perceived value
Chi, Ting
- In:
International journal of markets and business systems
1
(
2015
)
4
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011714036
Saved in:
5
Sustainable sports fashion and consumption
Fung, Elaine
;
Liu, Rong
- In:
Consumer behaviour and sustainable fashion consumption
,
(pp. 39-67)
.
2019
Persistent link: https://www.econbiz.de/10011955778
Saved in:
6
Identifying factors affecting export performance of sports equipment and sportswear firms
Mohammadkazemi, Reza
- In:
Iranian entrepreneurship : deciphering the …
,
(pp. 319-330)
.
2017
Persistent link: https://www.econbiz.de/10011691404
Saved in:
7
The impact of corporate social responsibility on customer loyalty : a case for two global corporations in China
Lu, Xiaoming
;
Liu, Hoi Wan
;
Rahman, Mizan
- In:
Strategic change : SC ; briefings in entrepreneurial finance
26
(
2017
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10011820036
Saved in:
8
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
9
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
10
Marketing ethics and differentiation : implications for normalized deviance
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Handbook on ethics and marketing
,
(pp. 150-167)
.
2015
Persistent link: https://www.econbiz.de/10011302066
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