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~subject:"Sportmarketing"
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Sportmarketing
Consumer behaviour
15
Konsumentenverhalten
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USA
8
United States
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Brand management
7
Markenführung
7
Emotion
5
Advertising effects
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Brand
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Brand image
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Markenartikel
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Werbewirkung
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Brand pride
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Brand tribalism
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Ethnic group
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Ethnische Gruppe
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Print advertising
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Printwerbung
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Professional sports
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Profisport
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Social Web
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Social web
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Sports marketing
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Advertising
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Brand attitude
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Cognition
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Creativity
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Einzelhandel
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Experiment
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Football
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Fußball
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Identification
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MMORPGs
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Sierra, Jeremy J.
3
Taute, Harry A.
2
Heiser, Robert S.
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Hyman, Michael R.
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Lee, Byung-Kwan
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Journal of retailing and consumer services
1
Sport marketing in a global environment : strategic perspectives
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
2
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
3
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
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