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~subject:"Sportmarketing"
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Sportmarketing
Professional sports
45
Profisport
45
Consumer behaviour
42
Konsumentenverhalten
41
Sports marketing
33
Sport event
25
Sportveranstaltung
25
Football
22
Fußball
22
spectator sports
20
Sport
19
Sports
18
impartial spectator
16
Sport organization
14
Sportorganisation
14
Adam Smith
12
football/soccer
8
spectator sport
8
Arbeitsgruppe
6
Justice
6
Team
6
attendance
6
demand
6
Beziehungsmarketing
5
Competition
5
History of economic thought
5
Impartial spectator
5
Relationship marketing
5
Sports economics
5
Sportökonomik
5
no-shows
5
spectator demand
5
Ökonomische Ideengeschichte
5
Attendance
4
Customer satisfaction
4
Demand
4
Deutschland
4
Distributional fairness
4
Emotion
4
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Undetermined
19
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2
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Article
30
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1
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30
Aufsatz in Zeitschrift
30
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
31
Author
All
Schreyer, Dominik
4
Ko, Yong Jae
3
Torgler, Benno
3
Asada, Akira
2
Chang, Yonghwan
2
Inoue, Yuhei
2
Papasolomou, Ioanna
2
Shuv-Ami, Avichai
2
Vrontis, Demetris
2
AbouAish, Ehab
1
Anderson, Dean
1
Ansari, Payam
1
Arguelles, Diego
1
Baker, Bradley J.
1
Bashir, Makhmoor
1
Basu, Rituparna
1
Brandstetter, Elisabeth
1
Braunstein-Minkove, Jessica R.
1
Byon, Kevin K.
1
Chan-Olmsted, Sylvia M.
1
Chen, Chen-yueh
1
Chiu, Hui-ting
1
Choi, Jeonghwan
1
Choi, Moonhoon
1
Clark, J. Dana
1
Cordina, Renzo
1
Croall, Ross
1
Cunningham, George B.
1
Dave, Dinesh S.
1
Delia, Elizabeth B.
1
Dotson, Michael J.
1
Elsharnouby, Mohamed H.
1
Fathy, Doaa
1
Funk, Daniel C.
1
Gannon, Martin Joseph
1
Greenhalgh, Gregory P.
1
Greenwell, T. Christopher
1
Han, Dongyoo
1
Havard, Cody T.
1
Jakobsen, Tor G.
1
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Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management
5
International journal of sport management and marketing : IJSMM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Journal of sports economics
2
Sport management review
2
Applied economics
1
Corporate reputation review : an international journal
1
Global business & economics review
1
International journal of management and marketing research : IJMMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of transnational management : the official journal of the International Management Development Association
1
Services marketing quarterly
1
The service industries journal
1
Working paper
1
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ECONIS (ZBW)
31
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31
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1
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
2
Stadium attendance demand research : a scoping review
Schreyer, Dominik
;
Ansari, Payam
- In:
Journal of sports economics
23
(
2022
)
6
,
pp. 749-788
Persistent link: https://www.econbiz.de/10013392113
Saved in:
3
Football
spectator
no-show behavior in Switzerland : empirical evidence from season ticket holder behavior
Schreyer, Dominik
;
Torgler, Benno
-
2021
-
This version: February 10, 2021
For football executives, understanding the determinants of
spectator
no-show behavior better is of utmost importance …
Persistent link: https://www.econbiz.de/10012430800
Saved in:
4
Revisiting
spectator
-based sports team reputation : strategic implications for team managers
Yousaf, Anish
;
Bashir, Makhmoor
;
Mishra, Abhishek
- In:
Corporate reputation review : an international journal
23
(
2020
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012296117
Saved in:
5
Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.
;
Melton, E. Nicole
;
Sveinson, Katherine
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
Saved in:
6
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
7
Football
spectator
no-show behavior
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
20
(
2019
)
4
,
pp. 580-602
Persistent link: https://www.econbiz.de/10012014768
Saved in:
8
eSport vs. sport : a comparison of
spectator
motives
Pizzo, Anthony D.
;
Baker, Bradley J.
;
Na, Sangwon
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012173521
Saved in:
9
Predicting season ticket holder no-show behaviour : more nuanced evidence from Switzerland
Schreyer, Dominik
;
Torgler, Benno
- In:
Applied economics
53
(
2021
)
48
,
pp. 5549-5566
Persistent link: https://www.econbiz.de/10012626916
Saved in:
10
Athlete-centric employer branding during rival leagues' market entry
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10012816106
Saved in:
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