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~subject:"Sportorganisation"
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Search: isPartOf:"International Journal of Sports Marketing and Sponsorship"
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Sportorganisation
Sports marketing
130
Sportmarketing
129
Consumer behaviour
126
Konsumentenverhalten
126
Professional sports
100
Profisport
100
Sport
95
Sports
95
Sport event
59
Sportveranstaltung
59
Sponsoring
56
Sponsorship
55
Sport organization
48
Football
47
Fußball
47
Brand management
44
Markenführung
44
Brand image
34
Markenimage
34
Advertising effects
29
Werbewirkung
29
Athletes
23
Sportler
23
China
21
Customer satisfaction
21
Internet marketing
21
Kundenzufriedenheit
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
20
Relationship marketing
20
Dienstleistungsqualität
15
Service quality
15
USA
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United States
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Arbeitsgruppe
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Team
14
Innovation
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James, Jeffrey D.
3
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Dickson, Geoff
2
Du, James
2
Harrison, C. Keith
2
Kim, Sungkyung
2
Kim, Yu Kyoum
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Ko, Yong Jae
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Manoli, Argyro Elisavet
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Mohammadi, Sardar
2
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1
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1
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International journal of sports marketing & sponsorship
48
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ECONIS (ZBW)
48
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1
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
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2
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
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3
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
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4
Revisiting organizational identity and social responsibility in professional football clubs : the case of Bayern Munich and the Qatar sponsorship
Herold, David Martin
;
Harrison, C. Keith
;
Bukstein, Scott
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10014232446
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5
Distinctions in environmental attitudes between soccer and American football fans
Kellison, Timothy B.
;
Cianfrone, Beth A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10014232453
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6
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
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7
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
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8
Sports team success and managerial decisions : the role of playing-time concentration
Cardazzi, Alexander
;
Humphreys, Brad R.
;
Reddig, Kole
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 266-287
Persistent link: https://www.econbiz.de/10014505027
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9
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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10
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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