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European Sport management quarterly : ESMQ
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subject:"mega-event"
(64 results)
1
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
2
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries : a conceptual framework
Dun, Susan
;
Rachdi, Hatim
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 159-171
Persistent link: https://www.econbiz.de/10014451914
Saved in:
3
Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup
Rocha, Claudio
;
Wyse, Fiona
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
Saved in:
4
Exploring the determinants of 2022 FIFA World Cup attendance in Qatar
Ben Yahia, Imene
;
Al-Emadi, Mohammed
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10011884683
Saved in:
5
Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
Rocha, Claudio M.
;
Fink, Janet S.
- In:
Tourism management perspectives : TMP
22
(
2017
),
pp. 17-26
Persistent link: https://www.econbiz.de/10011705870
Saved in:
6
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
7
Do the Olympic Games promote dietary health for spectators? : an interdisciplinary study of health promotion through sport
Piggin, Joe
;
Souza, Doralice Lange de
;
Furtado, Sabrina
; …
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
4
,
pp. 481-501
Persistent link: https://www.econbiz.de/10012177438
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