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~subject:"Stakeholder"
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Search: subject:"Brand identity"
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Subject
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Stakeholder
Brand identity
225
Brand management
180
Brand image
170
Markenführung
161
Markenimage
141
Consumer behaviour
123
Konsumentenverhalten
103
Brand
62
brand identity
57
Markenartikel
55
Relationship marketing
41
Beziehungsmarketing
38
Brands
35
Brand loyalty
30
Personality psychology
29
Persönlichkeitspsychologie
29
Corporate culture
25
Unternehmenskultur
25
Marketing management
23
Marketingmanagement
23
Corporate reputation
22
Firmenimage
22
Internet marketing
22
Online-Marketing
22
Social Web
22
Social web
22
Brand architecture
18
Markenarchitektur
17
Branding
16
Customer integration
15
Kundenintegration
15
Brand Identity
13
Brand equity
13
Co-creation
13
brand image
13
Advertising
12
Corporate branding
12
Brand awareness
10
Brand extensions
9
China
9
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English
9
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Kastanakis, Minas
2
Voyer, Benjamin G.
2
Alvarez, Maria D.
1
Bridson, Kerrie
1
Casidy, Riza
1
Centeno, Dave
1
Gyrd-Jones, Richard I.
1
Helmi, Jessica
1
Iglesias, Oriol
1
Ind, Nicholas
1
Koporcic, Nikolina
1
Landgraf, Polina
1
Line, Nathaniel D.
1
Markovic, Stefan
1
Mühlbacher, Hans
1
Orazi, Davide C.
1
Rhode, Ann Kristin
1
Runyan, Rodney C.
1
Sneed, Christopher
1
Spry, Amanda
1
Suna, Belma
1
Swinney, Jane L.
1
Theilacker, Max N.
1
Törmälä, Minna
1
Vredenburg, Jessica
1
Wallpach, Sylvia von
1
Wang, Jeff Jianfeng
1
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing : EJM
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
9
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1
The role of gastronomy in shaping the destination's
brand
identity
: an empirical analysis based on stakeholders' opinions
Suna, Belma
;
Alvarez, Maria D.
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 738-758
Persistent link: https://www.econbiz.de/10012596509
Saved in:
2
Corporate
brand
identity
co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
3
A typology of organisational stakeholder engagement with place
brand
identity
Helmi, Jessica
;
Bridson, Kerrie
;
Casidy, Riza
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
Saved in:
4
A multi-stakeholder IMC framework for networked
brand
identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
5
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
6
Development of new B2B venture corporate
brand
identity
: a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
7
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
8
Co-creating stakeholder and brand identities : a cross-cultural consumer perspective
Voyer, Benjamin G.
;
Kastanakis, Minas
;
Rhode, Ann Kristin
- In:
Journal of business research : JBR
70
(
2017
),
pp. 399-410
Persistent link: https://www.econbiz.de/10011620549
Saved in:
9
Community stakeholders and the perception of tourism downtowns : an assessment of
brand
identity
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Swinney, Jane L.
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
2/3
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011492633
Saved in:
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