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~subject:"Store brand"
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Store brand
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14
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13
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11
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brand competition
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Arce-Urriza, Marta
1
Benavente H., José Miguel
1
Cebollada, Javier
1
Cuneo, Andres
1
Fornari, Daniele
1
Fornari, Edoardo
1
Gajjar, Hasmukh
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Grandi, Sebastiano
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Hsiao, Shih-Hui
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Hu, Huaqing
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Kao, Ta Wei
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Lyu, Gaoyan
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Menegatti, Mario
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Milberg, Sandra J.
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Palacios-Fenech, Javier
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Shah, Bhavin J.
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Shroff, Arvind
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Electronic commerce research
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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Journal of retailing and consumer services
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Journal of revenue and pricing management
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Transportation research / E : an international journal
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ECONIS (ZBW)
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1
C2M strategies on an e-commerce platform under
brand
competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
2
Shelf space allocation game with private brands : a profit-sharing perspective
Shroff, Arvind
;
Shah, Bhavin J.
;
Gajjar, Hasmukh
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10012500550
Saved in:
3
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
4
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
5
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
6
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
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