//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Strategic Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Strategic management
Strategic marketing
192
Marketing management
85
Marketingmanagement
74
strategic marketing
63
Marketing strategy
56
Brand management
47
Strategisches Management
39
Marketing
36
Marketing planning
35
Marketing theory
31
Organizations
28
Marketing models
25
Marketing philosophy
25
United Kingdom
23
Consumer behaviour
21
Advertising
19
Internet marketing
15
International marketing
14
Konsumentenverhalten
14
Sales campaigns
14
Competitive advantage
13
Firm performance
13
KMU
13
Relationship marketing
13
SME
13
Strategic Marketing
13
Unternehmenserfolg
12
Advertising effectiveness
11
Markenführung
11
Innovation
10
Beziehungsmarketing
9
China
9
Competitive strategy
9
Online-Marketing
9
Retailing
9
marketing strategy
9
Internationales Marketing
8
Market orientation
8
STRATEGIC MARKETING
8
more ...
less ...
Online availability
All
Undetermined
28
Free
3
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
39
Aufsatz in Zeitschrift
39
conceptual-paper
1
research-article
1
Language
All
English
41
Undetermined
1
Author
All
Bresciani, Stefano
2
Hunt, Shelby D.
2
Thrassou, Alkis
2
Vrontis, Demetris
2
Afanas'jev, Mykola V.
1
Bahng, Young Jin
1
Blanc, François
1
Bratianu, Constantin
1
Brewis, Claire
1
Brooksbank, Roger
1
Budhathoki, Tribikram
1
Buratti, Andrea
1
Bıçakcıoğlu-Peynirci, Nilay
1
Canhoto, Ana Isabel Domingos
1
Chailan, Claude
1
Chari, Simos
1
Chassagne, Philippe
1
Christodoulou, Ioannis
1
Chumak, Ganna
1
Dahl, Andrew J.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Dibb, Sally
1
Didonet, Simone Regina
1
Eidhoff, Anne Theresa
1
Feng, Hui
1
Frow, Pennie
1
Frösén, Johanna
1
Garland, Ron
1
Gilmore, Audrey
1
Grace, Debra
1
Gray, Deborah M.
1
Grimmer, Louise
1
Grimmer, Martin
1
Gupta, Harshita
1
Gupta, Shaphali
1
Gölgeci, Ismail
1
Jan, Yin‐Ching
1
Kapnisi, Dimitra
1
more ...
less ...
Published in...
All
Journal of strategic marketing
4
AMS review : official publication of the Academy of Marketing Science
2
International studies of management and organization
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Marketing Intelligence & Planning
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European research studies
1
Foundations of Management : the journal of Warsaw University of Technology
1
International business and economics research journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of entrepreneurship and innovation management
1
International journal of export marketing
1
International journal of trade and global markets
1
International marketing review
1
Investment management and financial innovations
1
Journal of business & economics research
1
Journal of euromarketing
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic management education : JSME
1
Marketing intelligence & planning
1
Problems and perspectives in management : PPM ; international research journal
1
Services marketing quarterly
1
Technological forecasting & social change : an international journal
1
The AMFITEATRU ECONOMIC journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Other ZBW resources
2
RePEc
1
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
4
Leveraging big data for
strategic
marketing
: a dynamic capabilities model for incumbent firms
Brewis, Claire
;
Dibb, Sally
;
Meadows, Maureen
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014438509
Saved in:
5
The value of the sales function : a multilevel examination of the effect of
strategic
marketing
ambidexterity and industry contingencies
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
6
Understanding corporate culture and business performance from a Confucian perspective
Tian, Vane Ing
;
Tang, Felix
;
Tse, Alan C. B.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10013163373
Saved in:
7
Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
Saved in:
8
A
strategic
marketing
framework for emerging out of the climate change social trap : the case of the fashion industry
Rashidi-Sabet, Siavash
;
Madhavaram, Sreedhar
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 267-291
Persistent link: https://www.econbiz.de/10013257877
Saved in:
9
An examination of the current
strategic
marketing
planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
10
Conceptual model of adaptive management of
strategic
marketing
: a system approach
V. A., Osovtsev
;
N. V., Przhedetskaya
;
M. S., Sagidullaeva
- In:
European research studies
21
(
2018
)
2
,
pp. 666-677
Persistent link: https://www.econbiz.de/10012221784
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->