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~subject:"Strategische Allianz"
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Strategische Allianz
New product development
7
Produktentwicklung
7
Innovation management
6
Innovationsmanagement
6
Beziehungsmarketing
5
China
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Relationship marketing
5
Strategic alliance
5
Business network
4
Firm performance
4
Knowledge transfer
4
Unternehmenserfolg
4
Unternehmensnetzwerk
4
Wissenstransfer
4
Advertising effects
3
E-commerce
3
Electronic Commerce
3
Internet marketing
3
Joint Venture
3
Joint venture
3
Lieferantenmanagement
3
Marketing
3
Online retailing
3
Online-Handel
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Online-Marketing
3
Search engine
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Social network
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Soziales Netzwerk
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Suchmaschine
3
Supplier relationship management
3
USA
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United States
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Werbewirkung
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Advertising
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Arbeitsgruppe
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Competitive advantage
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Fang, Eric
5
Lee, Jongkuk
2
Yang, Zhi
2
Fisher, Greg
1
Fisher, Gregory J.
1
Guo, Zhaoyang
1
Ma, Chaoqun
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Palmatier, Robert W.
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Tang, Ya
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Yao, Zheng
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Future-focused strategic marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of marketing research : JMR
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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ECONIS (ZBW)
5
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1
The effects of community-based new product development strategies on project performance
Tang, Ya
;
Fisher, Gregory J.
;
Fang, Eric
- In:
Future-focused strategic marketing
,
(pp. 281-317)
.
2019
Persistent link: https://www.econbiz.de/10012165364
Saved in:
2
Understanding the effects of plural marketing structures on alliance performance
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Guo, …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
Saved in:
3
The timing of codevelopment alliances in new product development processes : returns for upstream and downstream partners
Fang, Eric
;
Lee, Jongkuk
;
Yang, Zhi
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10010502723
Saved in:
4
The effect of strategic alliance resource accumulation and process characteristics on new product success : exploration of international high-tech strategic alliances in China
Ma, Chaoqun
;
Yang, Zhi
;
Yao, Zheng
;
Fisher, Greg
;
Fang, Eric
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 469-480
Persistent link: https://www.econbiz.de/10009546607
Saved in:
5
The effect of strategic alliance knowledge complementarity on new product innovativeness in China
Fang, Eric
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
1
,
pp. 158-172
Persistent link: https://www.econbiz.de/10008859081
Saved in:
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