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~subject:"Supplier relationship management"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Dialogmarketing"
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Supplier relationship management
Direktmarketing
580
Direct marketing
569
Consumer behaviour
140
Konsumentenverhalten
140
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
Werbewirkung
107
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98
Werbung
98
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81
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81
Beziehungsmarketing
60
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60
Internet marketing
57
Online-Marketing
57
Deutschland
56
Germany
56
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56
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56
Theorie
48
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48
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47
Marketingmanagement
47
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35
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35
direct marketing
26
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23
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22
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22
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22
Social Web
20
Social web
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Großbritannien
18
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18
Einzelhandel
17
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17
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Article in journal
Aufsatzsammlung
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7
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5
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Kleinaltenkamp, Michael
3
Fließ, Sabine
2
Jacob, Frank
2
Albaum, Gerald S.
1
Boothby, Kate
1
De Cannière, Marie Hélène
1
Edvardsson, Ingi Runar
1
Ganesan, Shankar
1
Goswami, Anju
1
Guo, Xiaolong
1
Gázquez-Abad, Juan Carlos
1
Hao, Zhongyuan
1
Hargie, Owen
1
Ikeda, Takeshi
1
Jiang, Li
1
Kim, Kihyun Hannah
1
Kock, Heidi
1
Kumar, V.
1
Mandurah, Saud Mahmood
1
Martínez-López, Francisco J.
1
McCoy, Mairead
1
Nariu, Tatsuhiko
1
Okamura, Makoto
1
Paesbrugghe, Bert
1
Palmatier, Robert W.
1
Plinke, Wulff
1
Poon, Patrick
1
Su, Xuemei
1
Sun, Libo
1
Vuori, Johanna
1
Watson, George F., IV.
1
Whitehead, Nik J.
1
Worm, Stefan
1
Wu, Lifang
1
Yaqub, Muhammad Zafar
1
Yin, Cheng-Yue
1
Yu, Yugang
1
Yue, Xiaohang
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Journal of retailing
2
Global journal of business management : GJBM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance management
1
International journal of electronic business
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research : JMR
1
Journal of the Operational Research Society
1
Operations research letters
1
Springer eBook Collection / Business and Economics
1
Technischer Vertrieb
1
The Manchester School
1
The journal of business & industrial marketing
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ECONIS (ZBW)
17
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17
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1
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
2
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
3
Direct selling by suppliers improves system-wide information flow
Hao, Zhongyuan
;
Jiang, Li
- In:
Operations research letters
47
(
2019
)
4
,
pp. 305-310
Persistent link: https://www.econbiz.de/10012103269
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
6
Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Yaqub, Muhammad Zafar
;
Mandurah, Saud Mahmood
- In:
International journal of business performance management
18
(
2017
)
3
,
pp. 253-273
Persistent link: https://www.econbiz.de/10011736005
Saved in:
7
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
Saved in:
8
Theoretical view about direct marketig and relationships marketing
Goswami, Anju
- In:
Global journal of business management : GJBM
8
(
2014
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10010533380
Saved in:
9
Direct sale or indirect sale? : effets of shareholding
Okamura, Makoto
;
Nariu, Tatsuhiko
;
Ikeda, Takeshi
- In:
The Manchester School
79
(
2011
)
3
,
pp. 542-549
Persistent link: https://www.econbiz.de/10009266793
Saved in:
10
Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos
;
De Cannière, Marie Hélène
; …
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009240264
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