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~subject:"Theorie"
~subject:"Vertriebsweg"
~type:"article"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Vertriebsweg
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International marketing ; Vol. 3
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Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
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2
Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P.
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2010
Persistent link: https://www.econbiz.de/10003888346
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3
Organizing and managing channels of distribution
Frazier, Gary L.
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2009
Persistent link: https://www.econbiz.de/10003836378
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4
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
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5
Multichannel marketing : mindset and program development
Weinberg, Bruce D.
;
Parise, Salvatore
;
Guinan, Patricia J.
-
2009
Persistent link: https://www.econbiz.de/10003836423
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6
A distribution services appraoch for developing effective competitive strategies against "big box" retailers
Barber, Clifford S.
;
Tietje, Brian C.
-
2009
Persistent link: https://www.econbiz.de/10003836430
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7
Vendor-managed inventory and the effect of channel power
Bichescu, Bogdan C.
;
Fry, Michael J.
- In:
Supply chain planning : quantitative decision support …
,
(pp. 247-280)
.
2009
Persistent link: https://www.econbiz.de/10003826001
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8
The bullwhip effect in supply chains
Lee, Hau Leung
;
Padmanabhan, V. T.
;
Whang, Seungjin
-
2008
Persistent link: https://www.econbiz.de/10003726957
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9
Are channels of distribution what the textbooks say?
McVey, Phillip
-
2008
Persistent link: https://www.econbiz.de/10003727049
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10
Power in a channel of distribution : sources and consequences
Hunt, Shelby D.
;
Nevin, John R.
-
2008
Persistent link: https://www.econbiz.de/10003727055
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