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~subject:"USA"
~subject:"United States"
~subject:"Wahrnehmung"
~subject:"Werbung"
~type_genre:"Article in journal"
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Aromastoff
32
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24
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10
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ECONIS (ZBW)
10
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
The unconscious perception of smells as a driver of consumer responses : a framework integrating the emotion-cognition approach to scent marketing
Luca, Ramona de
;
Botelho, Delane
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10012586888
Saved in:
3
Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen
;
Eleuch, Amira
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
Saved in:
4
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
5
The effects of scent on consumer behaviour
Rimkute, Justina
;
Moraes, Caroline
;
Ferreira, Carlos
- In:
International journal of consumer studies
40
(
2016
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011537836
Saved in:
6
Cosmetic scents by visual and olfactory senses versus purchase intention
Yang, Li-Chun
;
Chen, Kuan-Nien
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 125-143
Persistent link: https://www.econbiz.de/10010529566
Saved in:
7
Service environment, provider mood, and provider-customer interaction
Fowler, Kendra
;
Bridges, Eileen
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
Saved in:
8
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
9
The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.
;
Bourrain, Aurelie
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
Saved in:
10
Die Wirkung kongruenten Duftes auf die Stimmung des Konsumenten am point of sale : Ergebnisse einer experimentellen Untersuchung
Ebster, Claus
;
Jandrisits, Marlies
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001758639
Saved in:
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