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~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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USA
Brand management
10,446
Markenführung
10,446
Markenimage
8,009
Brand image
8,002
Consumer behaviour
7,721
Konsumentenverhalten
7,720
Brand
4,769
Markenartikel
4,696
Beziehungsmarketing
2,364
Relationship marketing
2,364
Social Web
1,556
Social web
1,556
Online-Marketing
1,359
Internet marketing
1,358
Advertising effects
1,168
Werbewirkung
1,168
Marketing management
994
Marketingmanagement
992
Designation of origin
837
Herkunftsbezeichnung
837
Customer satisfaction
814
Kundenzufriedenheit
814
Luxury goods
781
Luxusgüter
781
Tourism marketing
742
Tourismusmarketing
742
United States
729
Brand loyalty
696
Advertising
692
Werbung
671
Corporate reputation
661
Firmenimage
661
Markentreue
605
Destination management
593
Destinationsmanagement
593
Einzelhandel
584
Retail trade
584
Emotion
568
Viral marketing
501
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Undetermined
128
Free
13
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Article
713
Book / Working Paper
21
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Article in journal
Aufsatz in Zeitschrift
Case study
Aufsatz im Buch
117
Book section
117
Graue Literatur
78
Non-commercial literature
78
Working Paper
61
Arbeitspapier
60
Fallstudie
45
Hochschulschrift
43
Thesis
35
Collection of articles of several authors
24
Sammelwerk
24
Reprint
14
Aufsatzsammlung
9
Collection of articles written by one author
6
Sammlung
6
Guidebook
5
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5
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5
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3
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3
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3
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3
Bibliografie
2
Biografie
2
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2
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2
Amtsdruckschrift
1
Bestimmungsbuch
1
Bibliografie enthalten
1
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1
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1
Dissertation u.a. Prüfungsschriften
1
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1
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English
712
German
21
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1
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Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Laroche, Michel
4
Walsh, Patrick
4
Bardhi, Fleura
3
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Calantone, Roger J.
3
Chintagunta, Pradeep K.
3
Dimofte, Claudiu V.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Friedman, Monroe
3
Goldsmith, Ronald E.
3
Johansson, Johny K.
3
Jung, Jaehee
3
Kim, Youn-kyung
3
Lennon, Sharron J.
3
McQuarrie, Edward F.
3
Melewar, T. C.
3
Miller, Darryl W.
3
Mittal, Vikas
3
Phillips, Barbara J.
3
Pitt, Leyland F.
3
Romaniuk, Jenni
3
Roper, Stuart
3
Ross, Stephen D.
3
Steiner, Robert L.
3
Sung, Yongjun
3
Townsend, Janell D.
3
Voss, Kevin E.
3
Winterich, Karen Page
3
Akdeniz, M. Billur
2
Arnade, Carlos Anthony
2
Bagozzi, Richard P.
2
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Institution
All
Books on Demand GmbH <Norderstedt>
1
Published in...
All
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
734
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141
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141
The level of sustainability assurance : the effects of brand reputation and industry specialisation of assurance providers
Martínez-Ferrero, Jennifer
;
García-Sánchez, Isabel-María
- In:
Journal of business ethics : JOBE
150
(
2018
)
4
,
pp. 971-990
Persistent link: https://www.econbiz.de/10011877994
Saved in:
142
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
143
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
144
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
145
Twenty-five years of the Journal of Brand Management
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 489-493
Persistent link: https://www.econbiz.de/10011962811
Saved in:
146
Advertising and aggregate consumption : a Bayesian DSGE assessment
Molinari, Benedetto
;
Turino, Francesco
- In:
The economic journal : the journal of the Royal …
128
(
2018
)
613
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10011951154
Saved in:
147
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
Saved in:
148
An instrumental variable approach to distinguishing perceptions from preferences for beer brands
Malone, Trey
;
Lusk, Jayson L.
- In:
Managerial and decision economics : MDE ; the …
39
(
2018
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10011969009
Saved in:
149
Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.
;
Ahmed, K. A. Asraar
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011971312
Saved in:
150
Citizen typography and political brands in the 2016 US presidential election campaign
Billard, Thomas J.
- In:
Marketing theory
18
(
2018
)
3
,
pp. 421-431
Persistent link: https://www.econbiz.de/10011926146
Saved in:
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