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~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Handelsmarke"
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USA
Handelsmarke
612
Store brand
611
Consumer behaviour
348
Konsumentenverhalten
348
Brand management
318
Markenführung
318
Brand
272
Markenartikel
271
Einzelhandel
254
Retail trade
254
Brand image
145
Markenimage
145
Marketing management
73
Marketingmanagement
73
Preismanagement
65
Pricing strategy
65
Einzelhandelspreis
63
Retail price
63
Food retailing
54
Lebensmitteleinzelhandel
54
Beziehungsmarketing
51
Relationship marketing
51
Theorie
49
Theory
49
Deutschland
42
Germany
42
Private label
38
United States
37
Competition
35
Product labelling
35
Warenkennzeichnung
35
Private labels
34
Wettbewerb
34
Product quality
32
Produktqualität
32
Game theory
29
Lieferkette
28
Spieltheorie
28
Supply chain
28
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Article
37
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Article in journal
Aufsatz in Zeitschrift
No longer published / No longer aquired
Graue Literatur
13
Non-commercial literature
13
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12
Working Paper
12
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7
Aufsatz im Buch
5
Book section
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Steenkamp, Jan-Benedict E. M.
2
Abratt, Russell
1
Amrouche, Nawel
1
Bao, Yeqing
1
Bao, Yongchuan
1
Bergiel, Blaise
1
Bonanno, Alessandro
1
Boyle, Peter J.
1
Boyt, Thomas E.
1
Braunstein, Lori A.
1
Brown, Christopher Robert
1
Carpenter, Jason M.
1
Caswell, Julie A.
1
Chen, Bo
1
Chen, Jack Xinlei
1
Cohen, Michael A.
1
Cotterill, Ronald W.
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dhar, Ravi
1
Dhar, Tirtha
1
Dimitri, Carolyn
1
Dion, Paul
1
Duguid, Paul
1
Esteban-Millat, Irene
1
Field, J. Robert
1
Fields, Courtney L.
1
Gerpott, Torsten J.
1
Giesen, J. Martin
1
Gil-Cordero, Eloy
1
Girard, Tulay
1
Gooner, Richard A.
1
Gulsoy, Tanses
1
Gázquez-Abad, Juan Carlos
1
Hahn, David E.
1
Hamilton, Stephen F.
1
Hansen, Karsten T.
1
Harris, J. Michael
1
Huang, Min-hsin
1
Jaenicke, Edward
1
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American journal of agricultural economics
3
The journal of business : B
3
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Review of industrial organization : RIO
2
The journal of consumer marketing
2
Administrative Sciences : open access journal
1
Annals of operations research
1
Applied economics
1
Applied economics letters
1
Business history
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Der Betrieb
1
Journal of agricultural & food industrial organization
1
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
1
Journal of banking & finance
1
Journal of economic issues : jei
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of revenue and pricing management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The journal of law & economics
1
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ECONIS (ZBW)
37
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11
Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
Saved in:
12
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
13
Assessing price elasticity for private labels and national brands by store locations
Huang, Min-hsin
;
Jones, Eugene
;
Hahn, David E.
;
Leone, …
- In:
Journal of revenue and pricing management
11
(
2012
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10009561148
Saved in:
14
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
15
Retailer decisions about organic imports and organic private labels
Jaenicke, Edward
;
Dimitri, Carolyn
;
Oberholtzer, Lydia
- In:
American journal of agricultural economics
93
(
2011
)
2
,
pp. 597-603
Persistent link: https://www.econbiz.de/10009375206
Saved in:
16
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
17
A decision tree approach to modeling the private label apparel consumer
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10003940482
Saved in:
18
Retailers' use of niche marketing in product development
Parrish, Erin
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 546-561
Persistent link: https://www.econbiz.de/10008699349
Saved in:
19
Do private labels increase retailer bargaining power?
Meza, Sergio
;
Sudhir, K.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 333-363
Persistent link: https://www.econbiz.de/10008652535
Saved in:
20
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
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