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USA
Bekleidungsindustrie
8
Clothing industry
8
Consumer behaviour
8
Konsumentenverhalten
8
United States
6
Bekleidung
4
Clothing
4
Textile industry
4
Textilindustrie
4
Entrepreneurship
3
Entrepreneurship approach
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Frauen
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Women
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Befragung
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Entrepreneurs
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Gender
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Gender studies
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Geschlecht
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Geschlechterforschung
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Innovation
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Interview
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KMU
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Kundenzufriedenheit
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Marketing
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Politicians
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Politiker
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Product design
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Produktgestaltung
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SME
2
Unternehmer
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Weibliche Arbeitskräfte
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Women workers
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apparel
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gender
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Adolescen
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Advertising effects
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English
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Hodges, Nancy
6
Davis, Lizhu
1
Hale, Rosanna
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Kim, Yun-hee
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Lentz, Holly M.
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Sanghvi, Minita
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Watchravesringkan, Kittichai
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Wray, Anja Zurcher
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Journal of fashion marketing and management
3
Gendering theory in marketing and consumer research
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
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1
Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita
;
Hodges, Nancy
- In:
Gendering theory in marketing and consumer research
,
(pp. 124-142)
.
2017
Persistent link: https://www.econbiz.de/10011610785
Saved in:
2
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
3
Consumer shopping value : an investigation of shopping trip value, in-store shopping value and retail format
Davis, Lizhu
;
Hodges, Nancy
- In:
Journal of retailing and consumer services
19
(
2012
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10009522449
Saved in:
4
US textile sector job loss : an exploration of implications for individuals, community, and industry
Hodges, Nancy
;
Lentz, Holly M.
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10003958635
Saved in:
5
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
6
Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
Saved in:
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