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Winer, Russell S.
7
Lehmann, Donald R.
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ECONIS (ZBW)
7
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1
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
2
Pricing: economic and behavioral models
Ofir, Chezy
;
Winer, Russell S.
- In:
Handbook of marketing
,
(pp. 267-281)
.
2006
Persistent link: https://www.econbiz.de/10003335122
Saved in:
3
Product management
Lehmann, Donald R.
-
2005
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
Saved in:
4
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
Saved in:
5
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
Saved in:
6
Where the rubber meets the road : a model of in-store consumer decision making
Inman, J. Jeffrey
;
Winer, Russell S.
-
1998
Persistent link: https://www.econbiz.de/10000997385
Saved in:
7
The impact of new product introductions on the market value of firms
Chaney, Paul K.
- In:
The journal of business : B
64
(
1991
)
4
,
pp. 573-610
Persistent link: https://www.econbiz.de/10001115132
Saved in:
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