//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"positive marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
7
Positive marketing
7
Marketing management
3
Marketingmanagement
3
United States
3
positive marketing
3
Advertising
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Theorie
2
Theory
2
Werbung
2
Advertising effects
1
Beziehungsmarketing
1
Business ethics
1
Cause marketing
1
Consumer moralism
1
Consumer resistance
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Eating habit
1
Economic ethics
1
Economic transition
1
Ernährungsindustrie
1
Ernährungsverhalten
1
Ethics
1
Ethik
1
Ethnography
1
Exchange
1
Food
1
Food advertising
1
Food industry
1
Food market
1
Food marketing
1
Forschung
1
Freecycle
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Gopaldas, Ahir
1
Lerman, Dawn
1
Shefrin, Hersh
1
Tadajewski, Mark
1
Published in...
All
Journal of business research : JBR
2
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Relevance, responsibility, critical performativity, testimony and
positive
marketing
: contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
2
Positive
marketing
: introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
3
Creating firm, customer, and societal value : toward a theory of
positive
marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->