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~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Government document"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Green marketing"
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United States
Green marketing
686
Öko-Marketing
667
Consumer behaviour
493
Konsumentenverhalten
493
Environmental consciousness
381
Umweltbewusstsein
381
Sustainable product
331
Öko-Produkt
331
Environmental management
250
Umweltmanagement
250
Nachhaltige Entwicklung
178
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178
green marketing
112
Marketingmanagement
98
Advertising effects
97
Marketing management
97
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97
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97
Corporate Social Responsibility
93
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92
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84
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Oliver, Jason D.
2
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1
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1
Bonn, Mark Andrew
1
Byus, Kent
1
Carlson, Jeffrey R.
1
Chan, Eric S. W.
1
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1
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1
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1
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1
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1
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1
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1
Germa, Romana
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1
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1
Kellison, Timothy B.
1
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1
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Journal of advertising : official publication of the American Academy of Advertising
9
International journal of hospitality management
2
Journal of business research : JBR
2
Revue Gestion 2000 : management & prospective
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Business strategy and the environment
1
Comparative economic research : Central and Eastern Europe
1
Global journal of business management : GJBM
1
International journal of contemporary hospitality management
1
International journal of economics and business research
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of service management
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Management research review
1
Resource and energy economics
1
SAM advanced management journal : amj
1
Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
37
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1
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
2
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
3
Attitudinal ambivalence towards green products : an empirical study in an emerging market
Le, Angelina Nhat Hanh
;
Jain, Megha
;
Truong Duong Tam
; …
- In:
International journal of economics and business research
18
(
2019
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10012155818
Saved in:
4
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Saved in:
5
Translating environmental ideologies into action : the amplifying role of commitment to beliefs
Maxwell-Smith, Matthew A.
;
Conway, Paul J.
;
Wright, …
- In:
Journal of business ethics : JOBE
153
(
2018
)
3
,
pp. 839-858
Persistent link: https://www.econbiz.de/10011956497
Saved in:
6
Predictors of purchase intention toward green apparel products : a cross-cultural investigation in the USA and China
Ko, Seung Bong
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011703061
Saved in:
7
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
8
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
9
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
10
Special issue: Green marketing
Polonsky, Michael J.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011385755
Saved in:
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