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Search: "Journal of marketing theory and practice"
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United States
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
Salespeople
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Social web
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Markenführung
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Personality psychology
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Persönlichkeitspsychologie
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Relationship marketing
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Marketing management
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Marketingmanagement
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Einzelhandel
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Internet marketing
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Online-Marketing
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Marketing theory
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Online-Handel
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Marketing
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Viral marketing
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Virales Marketing
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Arnold, Todd J.
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Kemp, Elyria
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Rahman, Mahabubur
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Journal of marketing theory and practice
78
Journal of marketing theory and practice : JMTP
47
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ECONIS (ZBW)
125
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101
The impact of customers' relational models on price-based defection
Kaltcheva, Velitchka D.
;
Winsor, Robert D.
;
Parasuraman, A.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10003947362
Saved in:
102
Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Arnold, Todd J.
;
Landry, Timothy D.
;
Wood, Charles M.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10003947368
Saved in:
103
Have you made plans for that big day? : predicting intentions to engage in funeral planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003947380
Saved in:
104
A comparison and expansion of the bases used for evaluating salespeople's performance
Jackson, Donald Wilson
;
Schlacter, John L.
;
Bridges, …
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 395-406
Persistent link: https://www.econbiz.de/10008666959
Saved in:
105
Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.
;
Rosen, Deborah E.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
Saved in:
106
The influence of the racial mix of other customers on black consumers' anger following a plausibly prejudicial service failure
Meyer, Tracy
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10008666969
Saved in:
107
Status consumption and price sensitivity
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Kim, Daekwan
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 323-338
Persistent link: https://www.econbiz.de/10008666973
Saved in:
108
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
109
Social and equity inferences in customers' evaluation of services
Voss, Kevin E.
;
Jiménez, Fernando R.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 219-232
Persistent link: https://www.econbiz.de/10003997666
Saved in:
110
Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy
;
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10003997671
Saved in:
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