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United States
Electronic Commerce
22,934
E-commerce
20,491
Social Web
19,993
Social web
19,990
Internet
19,719
Consumer behaviour
14,031
Konsumentenverhalten
14,031
Online-Marketing
12,700
Internet marketing
12,558
Online-Handel
10,893
Online retailing
10,890
Deutschland
5,558
Germany
5,175
Beziehungsmarketing
4,917
Relationship marketing
4,915
Theorie
4,880
Theory
4,826
Digital platform
4,496
Digitale Plattform
4,490
USA
4,332
Elektronisches Geld
4,286
Welt
4,284
Electronic money
4,282
World
4,250
Digitalisierung
4,185
Electronic Banking
4,049
Electronic banking
4,010
Digitization
3,887
Informationstechnik
3,240
Viral marketing
3,113
Virales Marketing
3,106
Information technology
3,047
Website
3,019
Telecommunications industry
2,681
Telekommunikationssektor
2,681
Soziales Netzwerk
2,604
Brand management
2,584
Markenführung
2,583
Social network
2,415
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706
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597
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2,740
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1,454
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18
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111
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92
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41
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3,975
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202
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16
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2
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1
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Greenstein, Shane M.
50
Goldfarb, Avi
32
Goolsbee, Austan
19
Forman, Christopher
18
Tucker, Catherine
17
Gentzkow, Matthew Aaron
16
Goel, Rajeev K.
13
Majumdar, Sumit Kumar
11
McAndrews, James Joseph
11
Einav, Liran
10
Levin, Jonathan
10
Kuchler, Theresa
9
Stavins, Joanna
9
Tadelis, Steve
9
Waldfogel, Joel
9
Ellison, Glenn
8
Freeman, Richard B.
8
Knittel, Christopher R.
8
Krueger, Alan B.
8
Nelson, Michael A.
8
Allcott, Hunt
7
Brynjolfsson, Erik
7
Ellison, Sara Fisher
7
Jin, Ginger Zhe
7
Kuhn, Peter Joseph
7
Lennon, Sharron J.
7
Luca, Michael
7
Pentina, Iryna
7
Savage, Scott J.
7
Shapiro, Jesse M.
7
Sidak, J. Gregory
7
Stango, Victor
7
Stroebel, Johannes
7
Sundaresan, Neel
7
Ward, Michael R.
7
Whitacre, Brian E.
7
Wintr, Ladislav
7
Xiao, Mo
7
Bailey, Michael
6
Becerra, Enrique P.
6
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National Bureau of Economic Research
46
IGI Global
31
Center for the Study of Industrial Organisation
5
USA / General Accounting Office
5
Federal Reserve Bank of Chicago
4
USA / Subcommittee on Commercial and Administrative Law
4
Stanford Institute for Economic Policy Research
3
American Enterprise Institute for Public Policy Research
2
American Marketing Association
2
American Telephone and Telegraph Company
2
Edward Elgar Publishing
2
Federal Reserve Bank of New York
2
Hewlett-Packard Company
2
Information Resources Management Association
2
International Trade Centre
2
John F. Kennedy School of Government
2
Rodney L. White Center for Financial Research
2
Springer-Verlag GmbH
2
USA / Bureau of the Census
2
USA / Congress / Joint Economic Committee
2
United States / Congress / Senate / Committee on Armed Services
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Constitutional Rights
2
Verlag Dr. Kovač
2
AEI-Brookings Joint Center for Regulatory Studies
1
American Bar Association / Section of Business Law
1
American Institute for Contemporary German Studies
1
Aptus Research Solutions
1
Ariston
1
Arthur D. Little International Inc. <Wiesbaden>
1
Ash Center for Democratic Governance and Innovation
1
Associazione Italiana di Studio delle Relazioni Industriali
1
Banco Centroamericano de Integración Económica
1
Berkeley Round Table on the International Economy
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution / Task Force on the Internet
1
Campus Verlag
1
Canadian Tax Foundation
1
Cato Institute
1
Centre for Economic Performance
1
Centre for International Business Studies <Edmonton, Alberta>
1
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Working paper / National Bureau of Economic Research, Inc.
158
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
NBER working paper series
46
Journal of advertising research
41
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
Journal of internet commerce
26
Information systems research : ISR
24
Journal of business research : JBR
24
The American economic review
23
International journal of internet marketing and advertising : IJIMA
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of payments strategy & systems
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Economic review
17
Harvard-Business-Manager : das Wissen der Besten
17
Journal of electronic commerce research : JECR
17
Psychology & marketing
17
Technological forecasting & social change : an international journal
17
The business lawyer
17
The journal of industrial economics
17
Working paper
17
Harvard business review : HBR
16
International journal of electronic business
16
Journal of marketing theory and practice : JMTP
16
Information economics and policy : IEP
15
SpringerLink / Bücher
15
CESifo working papers
14
Discussion paper / Centre for Economic Policy Research
14
Applied economics
13
Economic inquiry : journal of the Western Economic Association International
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing theory and practice
13
Report for the year ... on the trade and commerce of Fiume
13
Report for the year ... on the trade and commerce of Leghorn
13
Economic perspectives
12
International journal of hospitality management
12
Journal of travel and tourism marketing
12
The journal of law & economics
12
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Source
All
ECONIS (ZBW)
4,180
RePEc
15
USB Cologne (EcoSocSci)
14
EconStor
2
Other ZBW resources
1
Showing
151
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151
Digital analytics for marketing
Sponder, Marshall
;
Khan, Gohar F.
-
2018
Preface -- The evolution of digital analytics and the
internet
-- Search engines & the
internet
-- Social media history …
Persistent link: https://www.econbiz.de/10011712008
Saved in:
152
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
153
Which industries are served by online marketplaces for technology?
Dushnitsky, Gary
;
Klueter, Thomas
- In:
Research policy : policy, management and economic …
46
(
2017
)
3
,
pp. 651-666
Persistent link: https://www.econbiz.de/10011876338
Saved in:
154
Occurrences of online fraud complaints : 2002 through 2015
Koong, Kai S.
;
Liu, Lai C.
;
Qin, Hong
;
Ying, Tingting
- In:
International journal of accounting and information …
25
(
2017
)
4
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011813871
Saved in:
155
Attention allocation in information-rich environments : the case of new aggregators
Dellarocas, Chrysanthos
;
Sutanto, Juliana
;
Calin, Mihai
; …
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2543-2562
Persistent link: https://www.econbiz.de/10011577143
Saved in:
156
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
157
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
Saved in:
158
An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
159
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
160
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
Saved in:
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