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~subject:"Unternehmenserfolg"
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Search: subject:"Social CRM"
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Unternehmenserfolg
Relationship marketing
44
Beziehungsmarketing
43
Social Web
37
Social web
37
Social CRM
34
social CRM
17
Internet marketing
16
Online-Marketing
16
CRM
15
Social media
9
customer relationship management
8
Social Media
7
social media
7
Firm performance
6
Consumer behaviour
5
Konsumentenverhalten
5
Social network
5
Soziales Netzwerk
5
Strategic management
5
Strategisches Management
5
Viral marketing
5
Facebook
4
Marketing management
4
Marketingmanagement
4
Structural equation model
4
Strukturgleichungsmodell
4
Twitter
4
Virales Marketing
4
Customer Relationship Management (CRM)
3
Customer engagement
3
Customer integration
3
Customer relationship management
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
KMU
3
Kundenintegration
3
Performance measurement
3
Performance-Messung
3
SEM
3
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2
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1
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Article
6
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Article in journal
6
Aufsatz in Zeitschrift
6
Language
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English
6
Author
All
Aboalganam, Khalid M.
1
Al-mashahedi, Ali B. Abduljabar
1
Awad, Hussain A. H.
1
Fongsuwan, W.
1
Fongsuwan, Wanno
1
Harjan, Sinan Abdullah
1
Kamboj, Shampy
1
Kim, Hyun Gon
1
Rahman, Zillur
1
Trimetsoontorn, J.
1
Trimetsoontorn, Jirasek
1
Wang, Zhan
1
Wongsansukcharoen, Jedsada
1
Wongsansukcharon, J.
1
Yadav, Mayank
1
Zhang, Jing
1
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Published in...
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International journal of business information systems : IJBIS
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Research journal of business management
1
The journal of business & industrial marketing
1
Source
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ECONIS (ZBW)
6
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1
Investigating the effect of the social customer relationship management (CRM) on customers and financial performance : evidence from Iraq
Al-mashahedi, Ali B. Abduljabar
;
Zhang, Jing
;
Harjan, …
-
2021
Persistent link: https://www.econbiz.de/10012593867
Saved in:
2
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
3
Impact of social media and customer-centric technology on performance outcomes : the mediating role of
social
CRM
capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
4
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
5
Social
CRM
, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada
;
Trimetsoontorn, Jirasek
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
Saved in:
6
Social customer relationship management and differentiation strategy affecting banking performance effectiveness
Wongsansukcharon, J.
;
Trimetsoontorn, J.
;
Fongsuwan, W.
- In:
Research journal of business management
7
(
2013
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10009777213
Saved in:
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