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Verbraucher
Strategisches Management
27
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18
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Aaker, David A.
5
Day, George S.
2
Hansen, U.
1
Jones, J. Morgan
1
Riemer, M.
1
Published in...
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Management science : journal of the Institute of Management Sciences ; application and theory
2
Journal of marketing research : JMR
1
Marketing und Verbraucherpolitik
1
Source
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ECONIS (ZBW)
5
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1
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
2
Consumerism: Search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000571312
Saved in:
3
Toward a normative model of promotional decision making
Aaker, David A.
- In:
Management science : journal of the Institute of …
19
(
1973
)
6
,
pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
Saved in:
4
Modeling store choice behavior
Aaker, David A.
;
Jones, J. Morgan
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10001784739
Saved in:
5
The new-trier stochastic model of brand choice
Aaker, David A.
- In:
Management science : journal of the Institute of …
17
(
1971
)
8
,
pp. B-435-B-450
Persistent link: https://www.econbiz.de/10001784749
Saved in:
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