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~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Viral marketing
Product information
549
Produktinformation
549
Consumer behaviour
379
Konsumentenverhalten
379
Online retailing
100
Online-Handel
100
Virales Marketing
83
Product labelling
79
Warenkennzeichnung
79
Internet marketing
70
Online-Marketing
70
Lebensmittel
68
Food
67
USA
66
United States
66
Information behaviour
58
Informationsverhalten
58
Eating habit
47
Ernährungsverhalten
47
Product quality
45
Produktqualität
45
Theorie
38
Theory
38
Ernährung
36
Nutrition
36
E-commerce
33
Electronic Commerce
33
Experiment
32
Social Web
32
Social web
32
Advertising effects
30
Werbewirkung
30
Brand image
29
Markenimage
29
Advertising
26
Kaufentscheidung
26
Purchase decision
26
Werbung
26
Consumer protection
25
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9
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83
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Aufsatz in Zeitschrift
Bibliografie enthalten
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83
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5
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4
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83
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Cui, Geng
3
Peng, Ling
3
Changchit, Chuleeporn
2
Feng, Juan
2
Filieri, Raffaele
2
Hitt, Lorin M.
2
Li, Xinxin
2
Pavlou, Paul A.
2
Zhuang, Mengzhou
2
Agnihotri, Arpita
1
Ahmad, Rizal
1
Ahn, Joongho
1
Albari, Albari
1
Alicha Treerotchananon
1
Allred, Anthony
1
Amos, Clinton
1
Azimi, Shabnam
1
Bae, Soonyong
1
Baek, Hyunmi
1
Bambauer-Sachse, Silke
1
Bao, Zhuolan
1
Barros, Lucia Salmonson Guimarães
1
Bayram, Murat
1
Bhattacharya, Saurabh
1
Burton, Jamie
1
Camilleri, Adrian R.
1
Carl, Walter J.
1
Chan, Kwong
1
Chau, Michael
1
Chen, Jie
1
Ching Seng Yap
1
Chiou, Jyh-shen
1
Choi, Youngseok
1
Chung, Cindy
1
Chung, Yuho
1
Church, E. Mitchell
1
Costa Filho, Murilo Carrazedo
1
DeMoss, Michelle
1
Dellarocas, Chrysanthos
1
Du, Zhao
1
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Journal of business research : JBR
8
Information systems research : ISR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of services technology and management
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of hospitality marketing & management
1
Journal of information & knowledge management : JIKM
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of open innovation : technology, market, and complexity
1
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ECONIS (ZBW)
83
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1
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
Saved in:
2
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
3
The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Khoirunnisa, Dea
;
Albari, Albari
-
2023
Persistent link: https://www.econbiz.de/10014281695
Saved in:
4
Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Wrabel, Andrea
;
Kupfer, Alexander
;
Zimmermann, Steffen
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10013445676
Saved in:
5
The unreliability of online review mechanisms
Narciso, M.
- In:
Journal of consumer policy : consumer issues in law, …
45
(
2022
)
3
,
pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
Saved in:
6
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
7
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
8
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
9
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
10
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
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