//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Webanalyse"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Webanalyse
138
Web analytics
137
Social Web
52
Social web
52
Online-Marketing
44
Internet marketing
42
Consumer behaviour
29
Konsumentenverhalten
29
Website
14
Online retailing
13
Online-Handel
13
Data Mining
12
Data mining
12
Virales Marketing
12
Advertising effects
11
E-commerce
11
Electronic Commerce
11
Werbewirkung
11
Brand management
10
Markenführung
10
USA
10
United States
10
Web 2.0 technologies
10
Web 2.0-Technologien
10
Deutschland
8
Germany
8
Search engine
8
Suchmaschine
8
Big Data
7
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
Beziehungsmarketing
6
Customer integration
6
Internet
6
Kundenintegration
6
Netnography
6
Relationship marketing
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Case study
Collection of articles of several authors
Article in journal
11
Aufsatz im Buch
1
Book section
1
Conference proceedings
1
Fallstudie
1
Guidebook
1
Hochschulschrift
1
Konferenzschrift
1
Ratgeber
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
12
Author
All
Buttle, Francis A.
2
Groeger, Lars
2
Chaffey, Dave
1
Ertimur, Burc̜ak
1
Gabl, Sabrina
1
Gilly, Mary C.
1
Gottschalk, Carsten
1
Harrigan, Paul
1
Hemetsberger, Andrea
1
Horster, Eric
1
Kim, Song Ee
1
Kulmala, Marianne
1
Lee, Wei-Na
1
Lehto, Xinran Y.
1
Mesiranta, Nina
1
Patron, Mark
1
Reynolds, Jonathan
1
Ting, I-hsien
1
Tuominen, Pekka
1
Wang, Kai-yu
1
Wieser, Verena E.
1
Wu, Hui-ju
1
Xun, Jiyao
1
Zhang, Jie
1
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Research in consumer behavior
1
Word of mouth and social media
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
3
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
4
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
5
Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu
;
Ting, I-hsien
;
Wu, Hui-ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
Saved in:
6
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
7
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
8
The voice of touristis with mobility disabilities : insights from online customer complaint websites
Kim, Song Ee
;
Lehto, Xinran Y.
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 451-476
Persistent link: https://www.econbiz.de/10009545478
Saved in:
9
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
10
Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Zhang, Jie
;
Lee, Wei-Na
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 117-138
Persistent link: https://www.econbiz.de/10009703946
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->