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~subject:"Website"
~type:"article"
~type_genre:"Case study"
~type_genre:"Fallstudie"
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Website
Social Web
243
Social web
243
Welt
163
World
163
Deutschland
78
Germany
78
Developing countries
55
Entwicklungsländer
55
USA
52
United States
52
Internet marketing
49
Online-Marketing
49
Internet
39
Beziehungsmarketing
33
Relationship marketing
33
Sport event
33
Sportveranstaltung
33
Multinationales Unternehmen
32
Transnational corporation
32
Innovation management
31
Innovationsmanagement
31
Corporate Social Responsibility
30
Corporate social responsibility
30
Public relations
27
Öffentlichkeitsarbeit
27
Knowledge transfer
25
Wissenstransfer
25
Web 2.0 technologies
24
Web 2.0-Technologien
24
Brand management
23
Business model
23
Geschäftsmodell
23
Globalisierung
23
Globalization
23
Markenführung
23
Marketing management
22
Marketingmanagement
22
Virtual reality
22
Virtuelle Realität
22
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11
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Case study
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1,921
Aufsatz in Zeitschrift
1,921
Aufsatz im Buch
363
Book section
363
Conference paper
16
Konferenzbeitrag
16
Reprint
8
Bibliografie enthalten
1
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English
25
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1
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Adi, Ana
2
Grigore, Georgiana
2
Abrahams, Alan
1
Agnoli, Lara
1
Avery, Albert E.
1
Baradwaj, Babu G.
1
Basset, Guy
1
Begalli, Diego
1
Berresheim, Patrick
1
Bhat, Sushma Seth
1
Briand, Danièle
1
Caba-Pérez, María del Carmen
1
Capitello, Roberta
1
Chaudhri, Vidhi
1
Cliquet, Gérard
1
Dafoulas, George
1
Damen, Dennis
1
Duquesnois, Franck
1
Ellonen, Hanna-Kaisa
1
Garnier, Marion
1
Golik Klanac, Nataša
1
Gram, Marlene
1
Gurău, Călin
1
Gálvez-Rodríguez, María del Mar
1
Jones, Susan M.
1
Kalaitzakis, Emmanouil
1
Kanellopoulos, Dimitris
1
Keeling, Kathy
1
Kirk, Kristin
1
Koskull, Catharina von
1
Kreutzer, Andrew
1
Kuivalainen, Olli
1
Lazarinis, Fotis
1
Lillibridge, Jeff
1
López-Godoy, Manuel
1
Macaulay, Linda A.
1
Maleski, Mike
1
Matolay, Réka
1
McGoldrick, Peter
1
Milne, Simon
1
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Corporate social responsibility in the digital age
3
Cases on branding strategies and product development : successes and pitfalls
1
Culture and creativity in organizations and societies
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
ICT management in non-profit organizations
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business market management : jbm
1
Journal of electronic commerce research : JECR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management communication quarterly
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Sport management review
1
Successful social media and ecommerce strategies in the wine industry
1
The journal of business and economic studies
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
26
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1
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
2
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
3
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
4
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
5
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
6
Website development by nonprofit organizations in an emerging market : a case study of Thai websites
Kirk, Kristin
;
Ractham, Peter
;
Abrahams, Alan
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011618267
Saved in:
7
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
8
Digital reflections of pharmaceutical companies and their CSR communication strategies
Grigore, Georgiana
;
Adi, Ana
;
Theofilou, Anastasios
- In:
Corporate social responsibility in the digital age
,
(pp. 221-239)
.
2015
Persistent link: https://www.econbiz.de/10010513424
Saved in:
9
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
10
Accountability and Web usage in university foundations : the United States case study
Gálvez-Rodríguez, María del Mar
;
Caba-Pérez, María …
- In:
ICT management in non-profit organizations
,
(pp. 223-241)
.
2014
Persistent link: https://www.econbiz.de/10010363879
Saved in:
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