//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Chapa, Sindy"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
4
Hispanics
4
Hispano-Amerikaner
4
USA
3
United States
3
Advertising
2
Computerspiel
2
Emotion
2
Marketing management
2
Marketingmanagement
2
Video game
2
Werbung
2
Age group
1
Altersgruppe
1
Asia
1
Asien
1
B-to-B-Marketing
1
Brand image
1
Brand management
1
Brand misbehaviour
1
Business-to-business marketing
1
China
1
Comparison
1
Consumer boycott
1
Convenience Food
1
Convenience food
1
Cultural identity
1
Ethics
1
Ethik
1
Experiment
1
Experiment, Moral intensity
1
Frame perception
1
Globalisierung
1
Globalization
1
Hedonic price index
1
Hedonischer Preisindex
1
Hispanic
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Chapa, Sindy
4
Becerra, Enrique P.
1
Bui, M̃y
1
Hernandez, Monica D.
1
Kemp, Elyria
1
Kemp, Eyria
1
Kopp,. Steven W.
1
Minor, Michael
1
Salas, Jose
1
Suh, Jaebeom
1
more ...
less ...
Published in...
All
Advertising, promotion, and new media
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.
;
Minor, Michael
;
Suh, Jaebeom
; …
- In:
Advertising, promotion, and new media
,
(pp. 298-319)
.
2015
Persistent link: https://www.econbiz.de/10011708756
Saved in:
2
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
3
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria
;
Chapa, Sindy
;
Kopp,. Steven W.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Saved in:
4
The role of advertising in consumer emotion management
Kemp, Eyria
;
Bui, M̃y
;
Chapa, Sindy
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->