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~subject:"Werbewirkung"
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Subject
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Werbewirkung
Social Web
328
Social web
328
Internet marketing
229
Online-Marketing
214
Social network
182
Soziales Netzwerk
181
Consumer behaviour
143
Konsumentenverhalten
142
social networking sites
122
Social networking sites
103
Viral marketing
76
Virales Marketing
76
Facebook
71
Website
52
social network sites
51
Brand management
47
Markenführung
47
Tourism
46
Internet
44
social media
44
Tourismus
43
Relationship marketing
41
Social Networking Sites
41
Beziehungsmarketing
40
Electronic Commerce
39
Web sites
39
Kulturgüter
37
E-commerce
36
Social network sites
36
Cultural heritage
35
Brand image
29
Markenimage
29
Online retailing
29
Online-Handel
29
Social relations
29
Soziale Beziehungen
29
Holiday behaviour
28
Urlaubsverhalten
28
Advertising effects
27
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Undetermined
22
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Article
27
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Article in journal
27
Aufsatz in Zeitschrift
27
Language
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English
27
Author
All
Antoniadis, Ioannis
1
Arora, Nilesh
1
Assimakopoulos, Costas
1
Aydin, Gökhan
1
Baccarella, Christian V.
1
Ballantine, Paul W.
1
Banerjee, Neelotpaul
1
Brooks, Gillian
1
Buijzen, Moniek
1
Chang, Chin-I.
1
Chen, Tser-yieth
1
Chung, Yoo Jin
1
Dodoo, Naa Amponsah
1
Dolatabadi, Hossein Rezaei
1
Drennan, Judy
1
Dunne, Áine
1
Han, Jiyoon
1
Hughes, Christian
1
Kavoura, Androniki
1
Kelly, Louise
1
Kerr, Gayle
1
Khanna, Uday
1
Kim, Eunice
1
Kim, Jooyoung
1
Knoll, Johannes
1
Koukoulis, Ioannis
1
Kumar, Arun
1
Kumble, Sushma
1
Kwon, Eun Sook
1
Lawlor, Margaret-Anne
1
Lee, Seungae
1
Mir, Imran Anwar
1
Mirmehdi, Seyyed Mehdi
1
Mukherjee, Kaustav
1
Munoz, Caroline
1
Noort, Guda van
1
Ott, Holly K.
1
Pandey, Mrinalini
1
Pinho, José Carlos
1
Poels, Karolien
1
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Published in...
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
EuroMed journal of business
1
European journal of marketing : EJM
1
European management journal
1
Global business review
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economic research
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Review of marketing science
1
The service industries journal
1
Vision : the journal of business perspective
1
Zagreb international review of economics & business
1
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ECONIS (ZBW)
27
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1
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10
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27
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1
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
2
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
3
The role of visual presentation in cause-related marketing message processing in social network
sites
: a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
4
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
5
Predicting consumer avoidance of native advertising on social networking
sites
: a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
6
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking
sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
7
Social networking
sites
' advertising effectiveness : a systematic insight into literature
Sinha, Neena
;
Singh, Pratibha
- In:
International journal of Indian culture and business …
20
(
2020
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10012205789
Saved in:
8
How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
Saved in:
9
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
10
Attitudes of college students towards online advertisement in social networking
sites
: a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
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