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Werbung
Advertising
49
Konsumentenverhalten
41
Consumer behaviour
40
Meta-analysis
37
Meta-Analyse
34
Advertising effects
30
Werbewirkung
30
Theorie
18
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17
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17
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16
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15
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14
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14
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13
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12
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11
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11
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10
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10
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9
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9
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9
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8
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English
48
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Eisend, Martin
48
Rosengren, Sara
5
Rößner, Anna
4
Dahlén, Micael
3
Voorveld, Hilde
3
Berlo, Zeph M. C. van
2
Cauberghe, Verolien
2
Christodoulides, George
2
Franke, George R.
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Hudders, Liselot
2
Ivanov, Lachezar
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Karpinska-Krakowiak, Malgorzata
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Küster-Rohde, Franziska
2
Leigh, James H.
2
Stathopoulou, Anastasia
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Verlegh, Peeter
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Zabkar, Vesna
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Ang, Lawrence
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Bayón, Tomás
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De Meulenaer, Sarah
1
Dens, Nathalie
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Diehl, Sandra
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Eelen, Jiska
1
Gvili, Yaniv
1
Hermann, Erik
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Huh, Jisu
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Jäger, Tilmann
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Knoll, Silke
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Koslow, Scott
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Kämmerer, Maren
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Laczniak, Russell N.
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Langner, Tobias
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Meijers, Marijn H. C.
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Muldrow, Adrienne F.
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Okazaki, Shintaro
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Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
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Springer Fachmedien Wiesbaden
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European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
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ICORIA <16., 2017, Gent>
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Journal of advertising
9
European Advertising Academy
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in advertising research
5
International journal of advertising : the review of marketing communications
5
SpringerLink / Bücher
5
Research
3
Journal of the Academy of Marketing Science
2
Breaking new ground in theory and practice
1
European Advertising Academy / Research
1
Gabler Research
1
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1
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
48
Showing
1
-
10
of
48
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
2
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
3
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
4
Breaking gender binaries
Eisend, Martin
;
Rößner, Anna
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10013417531
Saved in:
5
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
6
Older people in advertising
Eisend, Martin
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 308-322
Persistent link: https://www.econbiz.de/10013362314
Saved in:
7
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
8
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
9
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
10
The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Eisend, …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
Saved in:
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