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~subject:"Werbung"
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Search: subject:"Advertising Effectiveness"
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Werbung
Werbewirkung
154
Advertising effects
151
Advertising
139
advertising effectiveness
108
Consumer behaviour
99
Konsumentenverhalten
99
Internet marketing
82
Online-Marketing
82
Advertising effectiveness
63
Marketing management
16
Marketingmanagement
16
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Social Web
14
Social web
14
Psychology of advertising
13
Werbepsychologie
13
Fernsehwerbung
11
Television advertising
11
Emotion
10
Experiment
10
Advertising Effectiveness
9
Target group
9
Zielgruppe
9
Gender
8
Geschlecht
8
Brand
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenartikel
7
Perception
7
Search engine
7
Suchmaschine
7
Wahrnehmung
7
Children
6
Destination management
6
Destinationsmanagement
6
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Undetermined
91
Free
14
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Article
129
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10
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125
Aufsatz in Zeitschrift
125
Graue Literatur
6
Non-commercial literature
6
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3
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3
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3
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3
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3
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2
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1
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English
139
Author
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Johnson, Garrett A.
4
Lewis, Randall A.
4
Choe, Yeongbae
3
Fesenmaier, Daniel R.
3
Hutter, Katharina
3
Martín-Santana, Josefa D.
3
Reinares-Lara, Eva
3
Stienmetz, Jason L.
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Clement, Michel
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Grigaliunaite, Viktorija
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Kim, Kacy K.
2
McNaught, Angela
2
Méndez Suárez, Mariano
2
Pileliene, Lina
2
Reiley, David H.
2
Reinares-Lara, Pedro
2
Romaniuk, Jenni
2
Rothenberger, Sandra
2
Shin, Sumin
2
Tackx, Koen
2
Tipgomut, Pornchanoke
2
Van de Sompel, Dieneke
2
Verdin, Paul J.
2
Vermeir, Iris
2
Albinsson, Pia A.
1
Alhabash, Saleem
1
Ali, Mazhar
1
Angulo-Ruiz, Fernando
1
Armstrong, Jon Scott
1
Avery, Elizabeth Johnson
1
Aydınoğlu, Nilüfer
1
Bagozzi, Richard P.
1
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Journal of marketing communications
12
International journal of advertising : the review of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of promotion management : JPM
5
European journal of marketing : EJM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of marketing research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
Quantitative marketing and economics : QME
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
BuR - Business Research
1
Business research quarterly : BRQ
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic research
1
European journal of marketing
1
European management journal
1
Folia oeconomica Stetinensia : FOS
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of forecasting
1
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ECONIS (ZBW)
138
EconStor
1
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1
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
2
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
3
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen
;
Hu, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
Saved in:
6
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
7
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
8
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
9
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
10
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
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