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Werbung
Consumer behaviour
111
Konsumentenverhalten
111
Sensory marketing
79
sensory marketing
68
Perception
52
Wahrnehmung
52
Brand management
35
Markenführung
35
Brand image
31
Markenimage
30
Marketing management
17
Marketingmanagement
17
Einzelhandel
16
Retail trade
16
Music
13
Musik
13
Advertising
12
Beziehungsmarketing
11
Music industry
11
Musikwirtschaft
11
Relationship marketing
11
Sensory Marketing
11
Advertising effects
10
Internet marketing
10
Online-Marketing
10
Tourism marketing
10
Tourismusmarketing
10
Werbewirkung
10
Brand
9
Marketing
8
Destination management
7
Destinationsmanagement
7
Holiday behaviour
7
Markenartikel
7
Urlaubsverhalten
7
Emotion
6
Flavour
6
Food
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Online retailing
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English
9
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Bettels, Jannick
1
Biswas, Dipayan
1
Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Huan
1
Droulers, Olivier
1
Haase, Janina
1
Haws, Kelly L.
1
Kamleitner, Bernadette
1
Labrecque, Lauren I.
1
Lacoste-Badie, Sophie
1
Lee, S. S.
1
Lowe, Michael L.
1
Meng, Yan
1
Mukherjee, Anirban
1
Mulcahy, Rory Francis
1
Riedel, Aimee S.
1
Ruzeviciute, Ruta
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Sunaga, Tsutomu
1
Wiedmann, Klaus-Peter
1
Yu, Junwei
1
Zhuang, Xuhong
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Journal of advertising research
2
Journal of marketing research
2
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
9
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1
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9
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9
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1
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
2
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu
;
Meng, Yan
;
Zhuang, Xuhong
- In:
Journal of business research : JBR
121
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
Saved in:
6
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
7
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
8
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
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