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~subject:"Werbung"
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Search: subject:"Source Credibility"
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Werbung
Consumer behaviour
81
Konsumentenverhalten
81
source credibility
79
Credibility
66
Glaubwürdigkeit
66
Social Web
54
Social web
54
Internet marketing
52
Online-Marketing
51
Source credibility
49
Viral marketing
38
Virales Marketing
37
Advertising effects
36
Werbewirkung
36
Brand management
23
Markenführung
23
Advertising
18
Celebrity endorsement
17
Celebrity-Werbung
16
Online retailing
14
Online-Handel
14
Brand image
12
Markenimage
12
Social media
10
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Öffentlichkeitsarbeit
8
Source Credibility
7
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English
17
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Amrehn, Jana
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Breves, Priska
1
Chen, Huan
1
Chen, Xiayu
1
Chu, Xiumin
1
De Angelis, Matteo
1
De Cicco, Roberta
1
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1
Eisenmann, Marianne
1
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1
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1
Harrigan, Paul
1
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1
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1
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1
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1
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1
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1
Lee, Susanna S.
1
Lee, Yu-Hao
1
Lemanski, Jennifer L.
1
Li, Jo Yun
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Health marketing quarterly
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Australasian marketing journal
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
17
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17
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
4
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of
source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
7
A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie
;
Eisenmann, Marianne
;
Holman, Maggie
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
Saved in:
8
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
9
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
10
Influencer endorsements : how advertising disclosure and
source
credibility
affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
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