//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"media planning"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising media
353
Werbeträger
353
Werbewirkung
102
Advertising effects
101
Advertising
96
Werbeplanung
84
Advertising planning
82
Deutschland
56
Germany
54
Internet marketing
46
Online-Marketing
46
Consumer behaviour
41
Konsumentenverhalten
41
Communication media
40
Kommunikationsmedien
40
Marketingmanagement
40
Marketing management
38
USA
38
United States
38
Media industries
33
Mediensektor
33
Theorie
32
Theory
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
25
Mediennutzung
25
Zielgruppe
21
Target group
20
Celebrity endorsement
18
Celebrity-Werbung
18
media planning
16
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
Werbewirtschaft
14
Mediaplanung
13
more ...
less ...
Online availability
All
Undetermined
23
Free
11
Type of publication
All
Book / Working Paper
52
Article
50
Journal
1
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
13
Book section
13
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Hochschulschrift
4
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Conference paper
2
Conference proceedings
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Konferenzschrift
2
Lehrbuch
2
Ratgeber
2
Textbook
2
Thesis
2
Nachruf
1
Reprint
1
more ...
less ...
Language
All
English
83
German
19
Swedish
1
Author
All
Eisend, Martin
4
Voorveld, Hilde
4
Katz, Helen E.
3
Kerbache, Laoucine
3
Lee, Janghyuk
3
Pepels, Werner
3
Segijn, Claire M.
3
Blakeman, Robyn
2
Broadbent, Simon
2
Gambaro, Marco
2
Goel, Rajeev K.
2
Huber, Frank
2
Jones, John Philip
2
Jugenheimer, Donald W.
2
Meyer, Frederik
2
Puglisi, Riccardo
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Verlegh, Peeter
2
Abadi, Mahdieh Ghani
1
Abedi, Vahideh Sadat
1
Adkins, Mark
1
Aggarwal, Sugandha
1
Aghdaie, Mohammad Hasan
1
Ah Hwa Ngo
1
Anand, Bharat N.
1
Arumsari, R. Y.
1
Awada, Nadja
1
Bachér, Frank
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Barrio-García, Salvador del
1
Barton, Roger
1
Behzadian, Majid
1
Berg, Scott
1
Berlo, Zeph M. C. van
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Brennen, Ed
1
more ...
less ...
Institution
All
Communication, Advertising and Marketing Education Foundation
1
Duncker & Humblot
1
ICORIA <13., 2014, Amsterdam>
1
NetLibrary, Inc
1
Springer Fachmedien Wiesbaden
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
European Advertising Academy
2
Journal of advertising
2
Journal of marketing communications
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
CIE discussion papers
1
Case study and review
1
Communication series
1
Cutting edge international research
1
De Gruyter handbook of media economics
1
Der Markt : international journal of marketing
1
EBSCOhost eBook Collection
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Entrepreneurship, growth and economic integration : a linkage
1
European journal of industrial engineering : EJIE
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Gender, culture, and consumer behavior
1
Grid series in advertising and journalism
1
Group decision and negotiation
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management and strategy : JMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reaching voters on social
media
:
planning
political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
3
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
4
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
5
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
6
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
7
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising
media
planning
industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
8
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
9
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
10
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->