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~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
advertising and media
21
Advertising
16
Werbung
16
marketing
10
Internet marketing
7
Online-Marketing
7
Theorie
5
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competitive strategy
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Marktstruktur
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electronic commerce
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pricing
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promotion
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Advertising and Media Research
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advertising and media research
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buyer behavior
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e-commerce
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economics
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game theory
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information systems
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marketing: advertising and media
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Alexandrov, Alexei
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Chatterjee, Prabirendra
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Golden, Joseph
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Horton, John Joseph
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Sárváry, Miklós
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Zhang, Kaifu
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
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ECONIS (ZBW)
4
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The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph
;
Horton, John Joseph
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
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2
Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra
;
Zhou, Bo
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387
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3
When should firms expose themselves to risk?
Alexandrov, Alexei
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
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4
Differentiation with user-generated content
Zhang, Kaifu
;
Sárváry, Miklós
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 898-914
Persistent link: https://www.econbiz.de/10010526538
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