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~subject:"Zielgruppe"
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Search: subject:"Lifestyle"
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Zielgruppe
Lebensstil
1,904
Lifestyle
1,667
Konsumentenverhalten
639
Consumer behaviour
636
Deutschland
297
Germany
255
Gesundheit
178
Health
177
Nachhaltige Entwicklung
141
Sustainable development
140
USA
131
lifestyle
122
United States
117
Umweltbewusstsein
111
Nachhaltigkeit
109
Theorie
105
Gesundheitsvorsorge
102
Sozialer Wandel
101
Theory
101
Preventive care
99
Environmental consciousness
96
Verbraucherverhalten
96
Welt
93
World
92
Social change
74
Lebensqualität
69
India
68
Indien
63
Marketing
63
Marktsegmentierung
63
Lebensstandard
62
Quality of life
62
China
61
Brand management
60
Markenführung
60
Ernährungsverhalten
58
Standard of living
58
Eating habit
57
Market segmentation
57
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Undetermined
8
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2
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Article
30
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30
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Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatz im Buch
11
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11
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
3
Aufsatzsammlung
3
Working Paper
3
Advisory report
2
Amtsdruckschrift
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Government document
2
Guidebook
2
Gutachten
2
Hochschulschrift
2
Ratgeber
2
Sammelwerk
2
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1
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1
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1
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1
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1
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1
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1
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German
39
English
22
Author
All
Franz, Rainer
4
Wenzel, Eike
4
Allgayer, Florian
3
Dziemba, Oliver
3
Enneking, Ulrich
2
Kalka, Jochen
2
Kirig, Anja
2
Köhn-Ladenburger, Christiane
2
Akers, Sherri
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Alfarhan, Usamah F.
1
Auer, Sabine
1
Balderjahn, Ingo
1
Barber, Nelson
1
Barlés-Arizón, Maria José
1
Belz, Christian
1
Belz, Frank
1
Bilharz, Michael
1
Boggio, Cecilia
1
Bottenburg, Maarten van
1
Brenken, Pia
1
Brown, Elspeth H.
1
Cahill, Dennis J.
1
Chawla, Deepak
1
Chen, Joseph S.
1
Cheng, Jen-son
1
Choi, Eun-Kyong
1
Choi, Hayeon
1
Empacher, Claudia
1
Fraj-Andrés, Elena
1
Greven, Gunther
1
Griese, Kai-Michael
1
Grunert, Klaus G.
1
Götz, Konrad
1
Hamm, Ingo
1
Hartmann, Kathrin
1
Hartoyo
1
Helmke, Stefan
1
Huang, Guang
1
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Institution
All
Deutschland / Umweltbundesamt
2
Institut für Sozial-Ökologische Forschung
1
Published in...
All
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
2
Berichte / Umweltbundesamt
2
Consumer science : Diskussionsbeitrag
2
Consumer science : Diskussionsbeitrag Nr. ...
2
International journal of hospitality management
2
SpringerLink / Bücher
2
Age Concern books
1
Die Immobilienwirtschaft im Spannungsfeld von Individualismus und Marktlogik : neues aus der Forschung für die unternehmerische Praxis
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Erfurter Hefte zum angewandten Marketing
1
European Sport management quarterly : ESMQ
1
GIM argo
1
Haworth series in segmented, targeted, and customized marketing
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Inside marketing : practices, ideologies, devices
1
International journal of revenue management : IJRM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of travel and tourism marketing
1
Management
1
Nachhaltiger Konsum : auf dem Weg zur gesellschaftlichen Verankerung
1
Neue Wege zu nachhaltigem Konsumverhalten : eine Veranstaltung der Deutschen Bundesstiftung Umwelt zur EXPO 2000
1
Paradigm : the journal of Institute of Management Technology
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Review of international business and strategy
1
Schriftenreihe Marketing, Management
1
Schriftenreihe Touristik : interdisziplinäre Beiträge zur Tourismuswissenschaft
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Springer eBook Collection
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
Trends and Issues in Global Tourism 2008
1
Umweltforschungsplan des Bundesministeriums für Umwelt, Naturschutz und Reaktorsicherheit
1
W&V
1
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
1
mi - mehr Information
1
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All
ECONIS (ZBW)
59
USB Cologne (EcoSocSci)
1
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1
Understanding the consumers' personal characteristics as the starting point for targeted marketing
Vukasović, Tina
- In:
Management
15
(
2020
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012617115
Saved in:
2
Understanding food truck customers : selection attributes and customer segmentation
Choi, Hayeon
;
Choi, Eun-Kyong
;
Yoon, Borham
;
Joung, Hyun-Woo
- In:
International journal of hospitality management
90
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012300794
Saved in:
3
Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
4
Perceived influential aspects of TV advertising
Kumar, Ajay
;
Sharma, Ruchi
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
Saved in:
5
Segmentation of the tourism market for Jakarta : classification of foreign visitors'
lifestyle
typologies
Srihadi, Tara Farina
;
Hartoyo
;
Sukandar, Dadang
; …
- In:
Tourism management perspectives : TMP
19
(
2016
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011555347
Saved in:
6
Chinese urban consumers segmentation based on modified food-related
lifestyle
(FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
Saved in:
7
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
8
LOHAS-Marketing : Strategie – Instrumente – Praxisbeispiele
Helmke, Stefan
-
2016
-
1. Aufl. 2016
Das Buch diskutiert das Phänomen der LOHAS (
Lifestyle
of Health and Sustainability) und liefert konkrete …
Persistent link: https://www.econbiz.de/10014018172
Saved in:
9
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
10
Öko als Luxus-Trend : rosige Zeiten für die Vermarktung "grüner" Produkte?
Bilharz, Michael
;
Belz, Frank
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003742498
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