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~subject:"direct marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Ratgeber"
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direct marketing
Direct marketing
602
Direktmarketing
602
Consumer behaviour
141
Konsumentenverhalten
141
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
109
Werbewirkung
109
Werbung
98
Advertising
97
USA
79
United States
79
Online-Marketing
64
Beziehungsmarketing
63
Relationship marketing
63
Internet marketing
62
Deutschland
57
Germany
57
Marketing management
57
Marketingmanagement
57
Pharmaceutical industry
56
Pharmaindustrie
56
Theorie
55
Theory
55
Distribution channel
37
Vertriebsweg
37
Electronic Commerce
23
Direct-to-consumer advertising
22
Marketing
22
E-commerce
21
Einzelhandel
20
Online retailing
20
Online-Handel
20
Retail trade
19
Social Web
19
Social web
19
E-Mail
18
Großbritannien
16
Internet
16
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26
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Article in journal
Bibliografie enthalten
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26
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1
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1
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1
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1
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English
26
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Jain, Yashraj
2
Park, Timothy A.
2
Reed, David
2
Abelló, Francisco J.
1
Amirkhanpour, Monaliz
1
Anderson, David P.
1
Avery, Jill
1
Bakharev, Volodymyr V.
1
Bondaletov, Valery V.
1
Bondaletova, Natalia F.
1
Boresta, Marco
1
Buley, Natal'ya V.
1
Cacciarelli, Davide
1
Caravella, Mary
1
Colwell, Andrew
1
Connolly, Cristina
1
Deighton, John
1
Delanote, S.
1
Demchenko, Tatiana S.
1
Doorn, Jenny van
1
Dutton, Nony
1
Goh, Khim Yong
1
Huang, Dongling
1
Hui, Kai-Lung
1
Kapustina, Irina V.
1
Kewat, Pooja Bai
1
Klaiber, H. Allen
1
Knox, George
1
Kumar, V.
1
Leeflang, Peter
1
Leus, Roel
1
Lund, Donald J.
1
Lygina, Nina I.
1
Ma, Judy
1
Maharana, Arjuna Kumar
1
Makushkin, Sergey A.
1
Marinova, Detelina
1
Masnaghetti, Michele
1
McFarland, Richard G.
1
Nie, Jiajia
1
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of marketing
2
Agribusiness : an international journal
1
European review of agricultural economics : ERAE
1
International journal of business and emerging markets : IJBEM
1
International journal of business policy and economics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international economic review
1
Journal of marketing analytics : JMA
1
Journal of philanthropy and marketing
1
Journal of the Operational Research Society
1
Journal of the Operational Research Society : OR
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
26
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1
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
2
What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide
;
Boresta, Marco
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
Saved in:
3
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
Saved in:
4
The influence of farmers markets' characteristics on vendor sales
O'Hara, Jeffrey K.
;
Dutton, Nony
;
Stavely, Nick
- In:
Agribusiness : an international journal
38
(
2022
)
2
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013186804
Saved in:
5
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
6
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
7
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
8
Competition in local food markets
Connolly, Cristina
;
Klaiber, H. Allen
- In:
Journal of agricultural and resource economics : JARE ; …
44
(
2019
)
2
,
pp. 328-344
Persistent link: https://www.econbiz.de/10012038854
Saved in:
9
Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.
;
Paudel, Krishna P.
;
Sene, Seydina
- In:
European review of agricultural economics : ERAE
45
(
2018
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
Saved in:
10
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
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