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~subject:"macromarketing"
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macromarketing
Marketing
3,831
Marketing management
1,027
Marketingmanagement
1,027
marketing
826
Consumer behaviour
711
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711
USA
445
United States
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370
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301
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301
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299
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299
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250
Online-Marketing
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Brand image
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Markenimage
133
Business start-up
132
Unternehmensgründung
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Corporate Social Responsibility
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Article in journal
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59
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59
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Shultz, Clifford J.
7
Varey, Richard J.
4
Wooliscroft, Ben
4
Kadirov, Djavlonbek
3
Laczniak, Gene R.
3
Layton, Roger A.
3
Stanton, Julie
3
Benton, Raymond
2
Conejo, Francisco
2
Klein, Thomas A.
2
Manis, Kerry T.
2
McDonagh, Pierre
2
Peterson, Mark
2
Prothero, Andrea
2
Santos, Nicholas J. C.
2
Andreasen, Alan R.
1
Atik, Deniz
1
Baker, Courtney Nations
1
Belk, Russell W.
1
Beninger, Stefanie
1
Blanchet, Vivien
1
Blankson, Charles
1
Brečić, Ružica
1
Camacho, Sonia
1
Chaltsev, Vladislav
1
Chelekis, Jessica
1
Cherrier, Hélène
1
Cockrell, Seth
1
Cowan, Kirsten
1
Danilina, Natalia
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1
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1
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1
Depeyre, Colette
1
Dholakia, Nikhilesh
1
Domegan, Christine
1
Drenten, Jenna
1
Duan, Zhirong
1
Duffy, Sarah
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Journal of macromarketing : examining the interactions among markets, marketing, and society
36
Journal of macromarketing
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Olsztyn economic journal
1
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ECONIS (ZBW)
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1
Structure and constituents of digital marketing systems
Robul, Yuriy
- In:
Olsztyn economic journal
15
(
2020
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
Saved in:
2
The curvilinear role of trust in marketing systems : analysis of a moderated-mediation model with hierarchical linear modeling
Manis, Kerry T.
;
Cockrell, Seth
;
Friske, Wesley
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014584713
Saved in:
3
Meta-analysis : quality of life and marketing systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
Saved in:
4
Hope for a stronger discipline of marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
5
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
6
Macromarketing our way to a zero-carbon future
Helm, Sabrina
;
Little, Vicki
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 262-266
Persistent link: https://www.econbiz.de/10013257866
Saved in:
7
Introducing the macromarketing pedagogy section of the journal of macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
8
Despair, rigging, anger, and degrowth
Benton, Raymond
- In:
Journal of macromarketing
42
(
2022
)
3
,
pp. 345-355
Persistent link: https://www.econbiz.de/10013389043
Saved in:
9
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
10
Socially responsible marketing (SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
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