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~subject:"need for cognition"
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need for cognition
Cognition
52
Kognition
52
Consumer behaviour
45
Konsumentenverhalten
45
Need for cognition
31
Advertising effects
27
Werbewirkung
27
Brand image
18
Markenimage
18
Brand management
13
Markenführung
13
Internet marketing
10
Online-Marketing
10
Advertising
8
Werbung
8
Emotion
7
Need for Cognition
7
Product Placement
7
Product placement
7
Viral marketing
6
Virales Marketing
6
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
4
Information behaviour
4
Informationsverhalten
4
brand attitude
4
Brand
3
Computerspiel
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Processing fluency
3
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Undetermined
20
Free
7
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Article
29
Book / Working Paper
5
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Article in journal
26
Aufsatz in Zeitschrift
26
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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English
29
Undetermined
5
Author
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Das, Marcel
3
Avramova, Yana R.
2
Dens, Nathalie
2
Kaur Ghuman, Mandeep
2
Koudstaal, Martin
2
Mann, Bikram Jit Singh
2
Pelsmacker, Patrick de
2
Sloof, Randolph
2
Toepoel, V.
2
van soest, arthur
2
Alioui, Sonia Ktari
1
Andria, Alberto
1
Baccelloni, Angelo
1
Bagley, Penelope L.
1
Barnes, Beau Grant
1
Bottequin, Ezra
1
Brakus, J. Joško
1
Chen, Weifeng
1
Chiou, Wen-Bin
1
Christopher, Andrew
1
Davari, Dori
1
Dóka, Ádám
1
Farrell, Carlyle A.
1
Fazli-Salehi, Reza
1
Francis, Minu Mary
1
Gauthier, Kristopher
1
Gursoy, Dogan
1
Harp, Nancy L.
1
Huang, Yan
1
Jang, Soocheong
1
Jones, Joseph M.
1
La Ferle, Carrie
1
Laroche, Michel
1
Lee, Chun-Chia
1
Leung, Xi Y.
1
Levine, Adam Seth
1
Lin, Xiaohua
1
Lins, Samuel
1
Luiz, Shirley Rita
1
Lupia, Arthur
1
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Tilburg University, Center for Economic Research
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
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Discussion Paper / Tilburg University, Center for Economic Research
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
Behavioral research in accounting
1
Corporate reputation review : an international journal
1
Discussion paper / Tinbergen Institute
1
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
International journal of technology, policy and management : IJTPM
1
Journal of Happiness Studies
1
Journal of advertising research
1
Journal of behavioral decision making
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
MPRA Paper
1
Market : review for marketing theory and practice
1
Metamorphosis : a journal of management research
1
Sociological Methods & Research
1
The journal of brand management : an international journal
1
Tinbergen Institute Discussion Paper
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ECONIS (ZBW)
27
RePEc
5
BASE
1
EconStor
1
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1
Overcoming the blockchain technology credibility gap
Mazzù, Marco Francesco
;
Pozharliev, Rumen
;
Andria, Alberto
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1791-1807
Persistent link: https://www.econbiz.de/10014338325
Saved in:
2
Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
3
Travel-based learning : unleashing the power of destination curiosity
Davari, Dori
;
Jang, Soocheong
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 396–417
Persistent link: https://www.econbiz.de/10014513651
Saved in:
4
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
5
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
6
Exploring secondary crisis response strategies for airlines experiencing low-responsibility crises : an extension of the situational crisis communication theory
Leung, Xi Y.
;
Wu, Luorong
;
Sun, Jie
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 878-892
Persistent link: https://www.econbiz.de/10014245659
Saved in:
7
How do narrative structure and format influence a 360 degree video ad?
Wang, Ruoxu
;
Huang, Yan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 774-794
Persistent link: https://www.econbiz.de/10013277309
Saved in:
8
Binge-watching during the pandemic : an empirical study in India
Padmanabhan N. S.
;
Francis, Minu Mary
;
Luiz, Shirley Rita
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 161-174
Persistent link: https://www.econbiz.de/10013535757
Saved in:
9
Antecedents of consumer economic nationalism : the role of
need
for
cognition
and cosmopolitanism
Yang, Yanjiao
;
Farrell, Carlyle A.
;
Lin, Xiaohua
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013361597
Saved in:
10
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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