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neuromarketing
Neuroscience
47
Neurowissenschaften
47
Consumer behaviour
46
Konsumentenverhalten
45
Neuromarketing
38
consumer neuroscience
29
Consumer neuroscience
23
Market research
8
Marktforschung
8
Neuroeconomics
7
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6
Brand management
6
Markenführung
6
Neuroökonomie
6
Werbewirkung
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fMRI
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Brand image
5
Consumer Neuroscience
5
Markenimage
5
Advertising
4
EEG
4
Werbung
4
Artificial intelligence
3
Bibliometrics
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Bibliometrie
3
Cognition
3
Emotion
3
Internet marketing
3
Kognition
3
Künstliche Intelligenz
3
Machine learning
3
Marketing
3
Online-Marketing
3
consumer behavior
3
functional magnetic resonance imaging
3
Aromastoff
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Attention
2
Behavioral economics
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Brand
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Smidts, Ale
2
Antonovica, Arta
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Baldo, Davide
1
Bigné Alcañiz, J. Enrique
1
Boksem, Maarten A. S.
1
Casado-Aranda, Luis-Alberto
1
Cerro Rodríguez, Víctor José
1
Esquivel, Silvia Campos
1
Grbac, Bruno
1
Hooshmand, Reyhane
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McInnes, Aaron N.
1
Mozetič, Vladimir
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Penrod, Joshua
1
Shao, Wei
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Sung, Billy
1
Sutil Martín, Dolores Lucía
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Sánchez, Pedro R. Palos
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Sánchez-Fernández, Juan
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Thaichon, Park
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Timpone, Richard J.
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Venkatraman, Vinod
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Viswanathan, Vaidyanathan S.
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Vujičić, Maja
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Zhang, Yunen
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Świerczyńska-Kaczor, Urszula
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Psychology & marketing
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of consumer studies
1
International journal of market research
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Journal of marketing research : JMR
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Market : review for marketing theory and practice
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Influencia del etnocentrismo : un estudio de las reacciones neurofisiológicas del consumidor de cerveza
Esquivel, Silvia Campos
;
Sánchez, Pedro R. Palos
- In:
Revista de marketing y publicidad : revista semestral
(
2023
)
7
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014424200
Saved in:
3
Consumer
neuroscience
on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
4
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
5
Neuroscientific research methods and techniques in consumer research
Zhang, Yunen
;
Thaichon, Park
;
Shao, Wei
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10014321868
Saved in:
6
A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.
;
Sung, Billy
;
Hooshmand, Reyhane
- In:
International journal of market research
65
(
2023
)
1
,
pp. 52-82
Persistent link: https://www.econbiz.de/10014233818
Saved in:
7
Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua
-
2023
areas of neuromarketing and
consumer
neuroscience
, this book offers a fresh perspective on establishing a framework for …
Persistent link: https://www.econbiz.de/10013504620
Saved in:
8
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja
;
Grbac, Bruno
;
Mozetič, Vladimir
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
Saved in:
9
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
10
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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