Borseková, Kamila; Petríková, Katarína; Vaňová, Anna - Facultatea de Administraţie Publică, Şcoala … - 2010
The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia - the use of tools of...