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Search: person:"Becker-Olsen, Karen L."
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Becker-Olsen, Karen L.
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1
The CSR conundrum : understanding consumer response to corporate social responsibility
Becker-Olsen, Karen L.
- In:
Handbook of research on marketing and corporate social …
,
(pp. 149-174)
.
2016
Persistent link: https://www.econbiz.de/10011438359
Saved in:
2
Caution, animated violence : assessing the efficacy of violent video game ratings
Becker-Olsen, Karen L.
;
Norberg, Patricia A.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 179-194)
.
2015
Persistent link: https://www.econbiz.de/10010498507
Saved in:
3
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
4
Caution, animated violence assessing the efficacy of violent video game ratings
Becker-Olsen, Karen L.
;
Norberg, Patricia A.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 83-94
Persistent link: https://www.econbiz.de/10008860327
Saved in:
5
The impact of perceived corporate social responsibility on consumer behavior
Becker-Olsen, Karen L.
;
Cudmore, B. Andrew
;
Hill, …
- In:
Journal of Business Research
59
(
2006
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10005466275
Saved in:
6
The impact of perceived corporate social responsibility on consumer behavior
Becker-Olsen, Karen L.
;
Cudmore, B.Andrew
;
Hill, Ronald Paul
- In:
Journal of business research : JBR
59
(
2006
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10006713680
Saved in:
7
Achieving Marketing Objectives Through Social Sponsorships
Simmons, Carolyn J.
;
Becker-Olsen, Karen L.
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 154-169
Persistent link: https://www.econbiz.de/10007278445
Saved in:
8
And Now, A Word from Our Sponsor - A Look at the Effects of Sponsored Content and Banner Advertising
Becker-Olsen, Karen L.
- In:
Journal of advertising : official publication of the …
32
(
2003
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10008118198
Saved in:
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